Posts Tagged Website

5 Free Ways to Promote Your Business Online

Most businesses can get benefit from free online promotion. We got a useful list of the best free resources for promoting your business on the web. While there are hundreds of free ways to promote your business, these are my picks of 5 ways to promote your business online.

The five ways to promote your business online are:-

Social Media

Social Media for Business
Whether you own a small business or big business but if you haven’t brought it in social media craze then it is a flop. Silence is no longer an option. People are online talking about your business.  If you don’t engage in the conversation, you risk losing your customers. Facebook, Twitter, Google+, YouTube and LinkedIn. Facebook allows you to create a business page.

Guest Blogging

Guest Blogging
Guest blogging is a powerful marketing strategy to get your business noticed. By posting on blogs, you will get the chance to reap the following advantages:-

  • You can get back links from other blogs to your website
  • You can bring new readers to your blog as soon as they click on your bio and your other links
  • You can get increased traffic for your own business site
  • This is also a perfect way to brand yourself

Guest blogging is one of the best marketing strategies to get your business noticed.

Forums

Another great way to promote your business is to start a thread on forums. Forums are a great way to promote your business. Keep in mind, you don’t have to spam the forums or the administrators will disable your account.

Google Places Business Listing

Adding your business to Google Maps or Google Places has become important. It will bring potential customers for your business. Anyone can add their business to Google Places. It’s easy & Google does not charge anything for it.

Website

Nowadays, having a website for business is important because it drives customers to your business. People can purchase your products online from your website which is known as e-Commerce. This will increase your revenue. The importances of having a business website are:

  • No one is using phonebooks anymore!
  • Opportunity to gain more customers
  • Getting a website is cheap and easy
  • A website provides flexible advertising
  • Using your website to track customer behavior 

 

 

Areeb Majeed writes for TechInUs, a technology and gaming blog founded in Kashmir. He is interested in technology and video games.

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11 Killer Ways to Get Traffic for Your Website

Getting traffic is one of the most important and difficult task for any website owner. Here are some of the ways to get traffic:

1.      (SEO) Search Engine Optimization

Search Engines have always been a best way to get traffic for free. SEO is the most powerful way to get traffic for your website and you need to invest some time in it.

2.      Content Is King

Your website must contain great content. If you don’t have interesting content then your website will not get enough visitors. You need frequently update the contents of your website. If you have interesting content, search engines will love your site.

3.      Social Bookmarking

Social bookmarking is also a great way to get visitors. Social bookmarking sites are another powerful way to get traffic. Reddit, StumbleUpon, Digg, Delicious are some of the best social bookmarking sites.

4.      Social Media

Social networks are also a way to get traffic. If you are popular on social networks you can generate a great amount of visitors.

5.      Backlinks

Another way to get traffic is to get link backs to your site from other sites. Getting your site back linked by other sites is also good for SEO. Be careful if you exchange links with bad neighbors it can do a lot of harm to your site.

6.      Giveaway

Giving away any offer or software to your visitors can increase your web traffic. Your visitors will refer their friends to the offer and you will get visits.

7.      Viral Content

Viral content distributes on its own and you have to create it and submit it to some popular sites. After that users pick it and distribute it for you.

8.      Advertise

Another way is to advertise your website on other websites.

9.      Write For Others

You can write some articles for others but don’t forget to add a link back to your website at the end of the article.

10.  Comment

Comment on other website and a link back to your website but don’t comment too much or your website will be blacklisted.

11.  Guest Writers

Get something written by others on your website because they will share the content written by them from their social media profiles which will generate traffic to your website.

These ways will help you get a great amount of visitors to your blog.

 

Areeb Majeed is the CEO of HackingTag Security. He writes for his blog TechInUs. You can add him as a friend on Facebook or follow him on Twitter.

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Why conversion optimization is necessary to enhance your profits

Every company should be looking for new ways to grow their business. Whether it is increasing the number of unique visits your website receives or advertising in new locations, a business will not thrive unless it is actively working towards increasing its profits. One of the best ways a company can increase its profit margins is by optimizing its website’s conversion rate.

Quick Results

Many businesses are eager to increase their profits as quickly as possible. Improving your website’s conversion rate is one of the best ways to rapidly increase your revenue. As long as your website receives a steady flow of traffic, you will see your revenue grow once you start to make changes to your website designed to increase your conversion rate.

These quick results will allow you to see exactly what is and is not working in regards to your website’s conversion rate, enabling you to make further adjustments on the fly. If you are able to find the right set of changes to make to your website to improve your conversion rate, your revenue and profit should increase along with your conversions.

Keep Costs Low

Typically, there are two ways a business can increase its sales numbers – get more visitors to your website and improve your conversion rate. While further promoting your website by adding more keywords to your SEO campaign or increasing your PPC ad spend are excellent ways to increase the amount of visitors your site sees along with your conversions, your expenses will also increase with this strategy. When your expenses increases, your business may not continue to be profitable if you do not get enough conversions to generate the revenue needed to turn a profit.

When you utilize conversion optimization as your strategy to increase your sales figures, you are able to keep your costs at a minimum. It does not take nearly as much money to analyze your website’s data in order to make changes to optimize your conversion rate. When compared to other online advertising methods, conversion optimization is one of the cheapest methods you can use.

Higher ROI

Along with the lower costs associated with conversion optimization comes a higher ROI. By taking the time to analyze your website’s traffic data, you will be able to see which aspects of your site are negatively affecting your conversion rate. Once you make changes to those aspects of your website, your conversion rate will increase, and you will see your revenue increase as well.

Since you did not have to spend a lot of money to see this increase in your conversion rate and sales figures, your business may now be showing a profit when it was once in the red. Something as simple as improving your conversion rate can take a poorly performing product or service and turn it into a highly profitable business venture.

Every company should be thinking of new, unique ways to improve their business. Working to improve your website’s conversion rate is one of the best ways you can grow your business. The quick results, relatively low costs and ability to greatly improve your ROI are just some of the reasons why conversion optimization is a necessity for every type of business.

Emily is a blogger and internet marketer who relies on Who Is Hosting This.com to identify the host of several websites she comes across.

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Top 3 Website Mistakes That Can Affect You Business

What many people in business do not know is that a website will either create or destroy a business. Most of the successful companies we see today owe part of their success to their website and proper search engine optimization strategies. Daily, the growing number of people that use the internet come across website design flaws that range from disturbing pop ups to confusing sites that are filled with links which ruin the joyous experience of the person browsing. Coming up with a website can be a daunting task; the challenge that is there is making it to be user friendly. Most website designers have one problem, and that is focusing on the creativity of a website and ignoring the usability when they are designing the site.

The other issue that is affecting many people is getting appropriate SEO strategies that will help in the growth of business. The higher your website rank on search engines, the higher your business will grow since you will be getting more customers. Many websites fall because they employ ineffective SEO strategies that will destroy instead of building. You can read many books and do many courses but without care of avoiding some simple mistakes, then you will just be wasting time. If you want to climb up the ladder in business, below are some top three website mistakes that you should avoid at all costs.

Poor website organization and content

How you organize content on your website will either help in making it succeed or fail. Research shows that most average website users do not actually read text blocks not unless they find it very necessary. They will just scan and look for points of interest. Blocks of wordings that do not have headings, sub headings, paragraphs, keywords and bullets when necessary is what many websites today are composed of. There are some that even forget to mention the web pages. Do not cram so much on one page but rather focus on good attention grabbers. Break your paragraphs well and evenly so that the site also looks attractive and make descriptions as vivid as possible and put pictures appropriately. The content that you put is also very important. Strive to have competitive, unique web copy statements that will sell your services. Find innovative ways of saying how different you are from your competitors.

Low standard website design that is difficult to navigate

If your website has a poor design and seems difficult to navigate through, web browsers are most likely to quit continue using it. They will find themselves hitting the back button and go back to the search engine to search for other websites. Search boxes are one of the most important things that a website should have. Many people use it when looking for information on sites; therefore, you need to put it in a visible place that will not give somebody a hard time to find it. A mistake that many websites do is having a hidden contact button. The contact button is essential because if a potential customer is satisfied with the information found on the website, the next step will be to find the contact page. If it is hidden, then chances are high that they may look for services elsewhere. A website should be simple, neat and navigable.

Omitted SEO basics

This is one factor that many websites owners have no idea of how to use it. An important factor when you are using SEO for websites is appropriate key word research. You should be able to visualize the words that your potential clients will be typing when looking for information and use them on your website. Having unique titles that match with key words and the web copy is a very good step towards website success. It is also important for the content to have H1 tags because they are helpful in ensuring that your information is found. The keywords should not just be placed haphazardly but they should be used as naturally as possible to assist with the flow of the content. Therefore, you need to do a thorough research on the SEO tips so that you understand how to place words on your site to facilitate an easy search for the person that is looking for information. These are some of the top three website mistakes that can affect your business. Correct them today and see your business improve drastically.

Author Bio:

Rahul Makhija is the online manager for Lancaster PA Web Design. Rahul consults companies on online marketing, product development, and strategy. During his free time he enjoys reading about human behavior.

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5 Important Rules in Website Design

When it comes to your website, extra attention should be paid to every minute detail to make sure it performs optimally to serve its purpose. Here are seven important rules of thumb to observe to make sure your website performs well.

1) Do not use splash pages

Splash pages are the first pages you see when you arrive at a website. They normally have a very beautiful image with words like “welcome” or “click here to enter”. In fact, they are just that — pretty vases with no real purpose. Do not let your visitors have a reason to click on the “back” button! Give them the value of your site up front without the splash page.

2) Do not use excessive banner advertisements

Even the least net savvy people have trained themselves to ignore banner advertisements so you will be wasting valuable website real estate. Instead, provide more valueable content and weave relevant affiliate links into your content, and let your visitors feel that they want to buy instead of being pushed to buy.

3) Have a simple and clear navigation

You have to provide a simple and very straightforward navigation menu so that even a young child will know how to use it. Stay away from complicated Flash based menus or multi-tiered dropdown menus. If your visitors don’t know how to navigate, they will leave your site.

4) Have a clear indication of where the user is

When visitors are deeply engrossed in browsing your site, you will want to make sure they know which part of the site they are in at that moment. That way, they will be able to browse relevant information or navigate to any section of the site easily. Don’t confuse your visitors because confusion means “abandon ship”!

5) Avoid using audio on your site

If your visitor is going to stay a long time at your site, reading your content, you will want to make sure they’re not annoyed by some audio looping on and on on your website. If you insist on adding audio, make sure they have some control over it — volume or muting controls would work fine.

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Websites Will Be Forced To Identify Trolls

Websites will be legally obliged to provide victims with the identity of people who post abusive and defamatory online messages about them under plans by the Government.

Major reforms of the libel laws will also see internet service providers (ISPs) given greater protection from being sued if they help to identify so-called trolls.

Would-be claimants will have to show they have suffered serious harm to their reputations, or are likely to do so, before they can take a defamation case forward.

:: Read More On Trolling And Changes To The Law

It comes after a mother who was targeted by online trolls won backing from the High Court to have her tormentors’ identities disclosed.

Nicola Brookes faced “vicious and depraved” abuse on Facebook after she posted a comment supporting former X Factor contestant Frankie Cocozza when he left the show last year.

 It needs to be a criminal offence, there needs to be legislation covering cyber-bullying. It’s no good with civil lawsuits… They’re unrealistic.
Scott Freeman, whose daughter became a victim of online trolls 

The Defamation Bill was debated in the House of Commons on Tuesday.

Sky News political correspondent Glen Oglaza said the reforms have widespread support across the parties, so the Bill should make its progress through Parliament pretty quickly.

“What they’re saying is, enough is enough of this cyber-bullying and abuse that’s going on, on websites like Twitter and Facebook,” he said.

“It’s a difficult position because although in theory Facebook and Twitter are the publishers in a way that books and newspapers, and for that matter television companies are, they don’t have the same amount of control over what appears and therefore, it’s more difficult to prosecute them and sue them for libel because in some ways, they’re not responsible.”

The power to ask for anonymous identities to be revealed are intended to give individuals an avenue of redress should they be subject to defamatory comments online.

The idea is to enable people to approach ‘offenders’ and seek out-of-court settlements or other mediated resolutions.

But Scott Freeman, who set up the charity Cybersmile when his daughter became a victim of trolls, said these reforms do not go far enough.

“It needs to be a criminal offence, there needs to be legislation covering cyber-bullying. It’s no good with civil lawsuits,” he told Sky News.

“It needs to be addressed. It’s one in three children now throughout the UK [who experience cyber-bullying], and it’s affecting adults. It’s terrible and civil lawsuits are not enough. They’re unrealistic.”

Justice Secretary Ken Clarke said the Government wants a libel regime for the internet that makes it possible for people to protect their reputations but also ensures that information online cannot be easily censored.

“As the law stands, individuals can be the subject of scurrilous rumour and allegation on the web with little meaningful remedy against the person responsible,” he said.

“Website operators are in principle liable as publishers for everything that appears on their sites, even though the content is often determined by users.

“But most operators are not in a position to know whether the material posted is defamatory or not and very often – faced with a complaint – they will immediately remove material.

 

“Our proposed approach will mean that website operators have a defence against libel as long as they comply with a procedure to help identify the authors of allegedly defamatory material.”

He added: “It will be very important to ensure that these measures do not inadvertently expose genuine whistleblowers, and we are committed to getting the detail right to minimise this risk.”

Frank Zimmerman narrowly escaped jail when a judge suspended a 26-week prison sentence for two years after he sent a threatening email to Conservative MP Louise Mensch.

The 60-year-old posed as a member of online hacking group Anonymous and sent the mother-of-three an email telling her she would have to choose which one of her children would die.

In another case, 21-year-old student Liam Stacey, from Pontypridd in South Wales, was jailed for 56 days for mocking Bolton footballer Fabrice Muamba on Twitter after he collapsed with a heart attack.

The Bill will also replace the common law defences of justification and fair comment with new statutory defences of truth and honest opinion.

The so-called Reynolds defence of responsible journalism published in the public interest also gets statutory recognition, as responsible publication on a matter of public interest.

 

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IT ministry says ‘Anonymous’ is lying, its website running fine‎

NEW DELHI: Computer Emergency Response Team (CERT-IN), the country’s premier agency dealing with cyber security contingencies, said that its website was neither attacked nor brought down on Saturday. Hackers allegedly belonging to the group called Anonymous had earlier claimed they had attacked CERT-IN website with Distributed Denial of Service (DDoS) attack.

A spokesperson from ministry of communications & IT told TOI, “The claim that CERT-IN website was attacked and brought down by hackers is without any basis and at complete variance with the facts. The fact is that the website has been running continuously & uninterruptedly — including the whole of today.”

Incidentally, TOI could not access CERT-IN website on Saturday morning for a few hours. A check with http://www.downforeveryoneorjustme.com, a tool that can tell a web user if a website is down or not, revealed that CERT-IN was inaccessible.

The government acknowledged that hackers have been carrying out DDoS attacks on certain websites. “These attacks have been monitored and mitigated in a timely manner. Due to the massive attacks carried out by the hacker groups, it is possible that the sites may have been slightly slow in responding, depending upon the connectivity from where the sites were accessed, giving the impression that the site has been brought down,” said the spokesperson. He added that CERT-IN is analyzing logs of the attacked websites to identify hackers. “The attacks were multi-pronged. Therefore analyzing the logs and identifying the attackers will take reasonable time. As for action against them, all possibilities are on the table and law will take its own course,” he said.

Earlier Anonymous, which protested against what it perceives “web censorship” in several Indian cities today evening, had claimed that it attacked and took down CERT-IN website. “This is your response team #india! They can’t even protect themselves. How will they protect others,” read a tweet from @opindia_revenge, the group’s Twitter handle.

“We will keep attacking http://cert-in.org.in and http://india.gov.in ! #GOI, ready to face ups and downs?” said the hackers.

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HackingTag Security releases its own music search engine

HackingTag Security has released its own music downloading website know as Tag Music

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