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Why optimize your site for mobile? To encourage visitors to return! Have you ever tried to surf a site not optimized for mobile? They are often unreadable, and are often too hard to navigate. Optimization allows websites to adapt their ergonomics to make them more user-friendly and more fluid for use by mobile users. To optimize its SEO is another reason why you should make your blog optimized for mobile. There are mobile factors that are taken into account by search engines to determine the position of a website on the results page, and they are different depending on whether you are connecting from a desktop computer or a mobile device. For example, how the page is displayed on a laptop affects its indexing, but a site that is not optimized for searches via a mobile device will be at a disadvantage when competing for mobile device traffic.
A WordPress Blog
If your website/blog is developed in WordPress then there is nothing easier than optimizing it for mobile use. Install the plugin WP Touch and let yourself be guided during installation. The setting of preferences and graphics via this plugin is all you need to make your blog readable from any laptop or mobile device.
A Joomla Blog
Your website is developed in Joomla with their CMS (Content Management System), and you want it to be readable on Smartphone or tablet? You can download the extension “Joomla Mobile” that allows you to make it more readable on mobile devices. This is a custom-made plugin, so all you need to do is install it and follow its instructions.
HTML and CSS
If your website is developed hard with HTML and CSS, you must create a style that is uniquely for mobile reading. You will need to do this and name the file “mobile.css.” One of the most important things to do in order to optimize your site for a Smartphone is to create a style that is usable with a Smartphone, because you’re not going to want to display the same thing on a PC and a Smartphone. You are going to need to omit some things are like the sidebar, and some images. Other things you may need to add or change to make it perfect–this is why we must create a style sheet (mobile.css).
Adding the file to your host/server
Once you have created your style sheet, it needs to be added to your host or server, which may be done through embedding it into your current website and uploading pages. How you get your style sheet online is going to depend upon your own circumstances. You may be using HTML or your own CMS, so this is a part you will have to figure out yourself (for your own circumstances).
Check on your efforts
Once you are sure that you have created and uploaded your mobile website, you are going to have to check to see if it works. There are online tools that will help you to check the functionality of your mobile website. They are good if you want to thoroughly check every feature, but if you just want a brief overview of whether it functions or not, you need simply to access your site via a smart phone. Explore your mobile website and check any of its tools and a few of its links. If you are happy with it then you can leave it for now and run a full online analysis the next time you update it.
The rules on this are a little bit blurry, but many people are saying that if your mobile website has the same content (duplicate) as your desktop website–it will be considered duplicate content. This means that one or both of your websites are going to be punished. How true this is–is unknown, but it does not seem like a risk worth taking.
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