Posts Tagged TV
Windows 8 is officially launching on October 26, but does the first TV spot entice you? Microsoft totally changed things up and went in the opposite direction of the standard calm, look-at-how–interesting-this-is approach. The TV spot is loud, crazy and very exciting. There are exploding lap tops, a punk metal soundtrack and a nearly-rabid cartoon dog.
It’s only 30 seconds long but Microsoft packs a lot into a New York minute. There are images of people using Windows 8 but just as many images of seemingly unrelated things. It’s like an SEO company developed an advertisement filled with unicorns and glitter. It will get your attention, but does it get the job done?
What the Critics Say
Some critics are hoping that Microsoft will tone down the ads in the future because Windows 8 is confusing. It’s not the most user-friendly version Microsoft has ever dished up and there are huge differences from Windows 7. Getting people to understand how to use and appreciate Windows 8 will be critical for success and adaption. Not even the start menu is the same.
Windows 8 replaces the familiar start tab with a full start screen complete with tabs. It has a universal search feature, side-by-side app snapping and is geared to be used on tablets and mobile devices as well as PCs. It’s estimated that Microsoft will spend $1.5 billion on advertising, but this preview has critics wary. Windows 8 is like nothing Microsoft has done before and it has some explaining to do.
Why Should I Buy This?
The non-tech crowd will be completely confused with Windows 8. Anyone who hasn’t been loyally following the impending launch and reading every article available on the features will be faced with an alien object. Windows 8 needs to explain why a laptop-cum-tablet hybrid is important and benefits every consumer. There’s no mention why Windows 8 is better than Android or Apple.
Of course, Android and Apple are the competition. In order to take on these players, Windows will seriously need to step up the marketing. Going back to basics, especially with a completely new product, is necessary. This wild ad does nothing to ease consumers into a new system.
On the Other Hand…
Some people are raving about the latest TV spot. It’s high-energy, bright, colorful and (some say) obviously hinting at the touch-screen capabilities. Windows 8 was designed with touchscreen platforms in mind even though it’s also available for old school use. However, there’s no mention of the XBOX or Windows Phone.
This might be because these devices are getting their own Windows 8-themed commercial. If not, that’s a huge oversight for Microsoft. The bottom line is, whether you love it or hate it, the ad marks the influx of tech-themed holidays.
Michael is a full-time blogger who has passions in all corners of the online world. In his down time he enjoys being outdoors, traveling, and blogging on everything from technology, to business, to marketing, and beyond.
As everything is going digital these days, it is not surprising that you can now watch TV on your computer. It is a great alternative to paying for a monthly cable service, which can be expensive. Watching television on your desktop or laptop computer can be just as enjoyable as it gives you the same TV experience but at a fraction of the cost. Below are the various ways people can watch TV on their computer.
• Hulu Plus is a great TV subscription service that allows you to watch both television programs and movies on your computer for $7.99 per month. It is compatible with Windows, Mac and Linux computers. Hulu even allows users to watch exclusive shows that can only be seen through its service, which is a great way to open them to great new shows. The free version of Hulu also allows people to watch great TV shows online on their computers, but it offers fewer options than the paid version.
• iTunes is a service that is offered via Apple that can be downloaded to any computer. Aside from music and apps, TV shows can also be downloaded to it at various prices. If the individual doesn’t plan on syncing TV shows to their iPod, iPad or iPhone, they can simply watch them on their computer.
• Visiting certain TV networks’ websites is a great way to watch TV on your computer. Many networks present their popular shows on their websites as they are airing on TV.
• An external TV tuner is an excellent device to have that can allow you to watch TV on your computer. It is especially helpful if you already have a regular cable TV subscription and have a weather emergency that prevents you from watching. The TV tuner connected to your computer can allow you to watch TV when a miniature antenna is connected to it as well. Tuner sticks connect to the USB drive of a Windows computer. One of the most popular manufacturers of these devices is Hauppauge. TV tuners are easy to set up and use.
This has been a guest post from Australia’s leading TV on PC website.
SAN FRANCISCO: Microsoft on Thursday unveiled ads for its popular Xbox Live online entertainment service that combine the interactivity of the Internet with old-school television viewing.
The technology colossus behind Xbox 360 videogame consoles said that Toyota, Unilever, and Samsung Mobile USA are developing campaigns tailored for “NUads” that will be rolled out at Xbox Live in three months or so.
“NUads marks the beginning of a new era for TV advertising,” said Xbox Live entertainment and advertising general manager Ross Honey. “It delivers the one thing traditional TV advertising is missing – engagement.”
Viewers of NUads can provide feedback, such as taking surveys or answering questions, using button-and-toggle controllers or motion or voice control capabilities of Kinect accessories for Xbox 360 consoles. Advertisers get the potentially insightful data, plus generalized demographic information about respondents.
“We developed NUads to breathe new life into the standard 30-second spot,” Honey said. “With NUads, brands can get real-time feedback from audiences, making TV advertising actionable for the first time.”
Microsoft expected to charge premium prices for the Internet age television ads. Global revenue from television advertising this year will top $187 billion and climb in the years ahead, according to market trackers.
Microsoft this month stepped up its quest to be at the heart of home entertainment by syncing Xbox 360 consoles to smartphones and tablets while adding more blockbuster content. Microsoft unveiled Xbox SmartGlass software for linking the world’s leading consoles to iPhones, iPads, Android-powered gadgets and, of course, devices powered by the firm’s new Windows 8 operating system.
SmartGlass capitalizes on the growing popularity of using Xbox Live to stream movies, music and other entertainment from the Internet. The application lets people start watching a film on a tablet and then easily switch to home television screens without breaking continuity, a demonstration showed.
After a film routes to a television, the tablet automatically begins displaying supplementary information about actors or other topics related to the movie being watched.
IT peripherals maker Amkette today launched a new device ‘EvoTV’ priced at Rs 9,995, which will allow users to surf Internet on their television sets in the same way they do on their computers.
The company is betting big on the device and expects as much as 50 per cent of its revenues to come from the product.
Similar to Apple TV, EvoTV is a digital media device which allows users to access content like videos, games and websites using WiFi and broadband connection. It comes with a remote that acts like a mouse and has a mic to facilitate conversations on VoIP (like Skype).
“We are aiming at 70-75 per cent growth in revenues with this product. In the fiscal ended March, we had revenue of Rs 80 crore… This year, we expect EvoTV to contribute about 50 per cent of our revenues,” Amkette Chief Executive Officer Rajiv K Bapna told reporters.
The Android operating system-based device will be available by June-end in Delhi (and NCR), Mumbai, Bangalore and Kolkata, and will be launched in 40 cities by the end of August this year.
“With EvoTV, we plan to revolutionalise the future of television globally. The Internet experience should not be limited to just PCs. Using this, users will be able to access games and content like videos, just like they would on a PC,” Bapna said.
Google, which operates the Android platform, also plans to launch its set-top box ‘Google TV’ to allow viewers to use their device both for television viewing as well as accessing the Internet simultaneously without adjusting any cables.
The company also plans to export the device to Middle East, Europe and North America in the next three months, he said.
Once known for its floppy drives, Amkette’s current product range includes wireless keyboards, flash storage and audio peripherals.
The device is powered by twin ARM processors and comes preloaded with basic applications. Users can also download more apps from the Android application market – Google Play.
“The device has been conceptualised, researched and designed in India (Bangalore and Delhi) and took 14 months in the making,” Bapna said, adding that it will be manufactured in China.