Posts Tagged Ouya

Can the Ouya Uproot Traditional Gaming Markets?

Los Angeles startup company, Ouya, plans on releasing it’s upcoming game console that aims to take a bite out traditional gaming markets. The Ouya will be based off of Google’s Android operating system, allowing for the console to adopt the app market style of selling games. In fact, the Ouya system won’t operate off of disks at all, unlike it’s competitors at Nintendo, Sony, and Microsoft.

Ouya launched a Kickstarter campaign to bring in $950,000 to get the idea off the ground, but ended up with over $8.5 million. With this kind of investment and excitement, one wonders how the game console is going to compete with the large game markets. By adopting the android app market style of selling, it is easy for game developers to get into the game and have the work bought, but if other companies don’t follow suit, then Ouya will have to battle for game titles to keep itself valid. But with over 63,000 supporters, it seems that this idea already has some legs to stand on.

If this concept in gaming is successful, what does that mean to other traditional game developers? Can Ouya do to them what streaming media did to traditional cable companies? If nothing more, maybe it can help the motivate the other companies to follow suit the way Netflix and Hulu sparked streaming options with traditional providers like DirecTV. However, traditional markets in these areas haven’t lost grasp of their holds too much in the market, though Netflix and Hulu have gained some ground.

Ouya will definitely need some quality titles if they plan on staying in the game for the long run. Ouya will for now plan to partner with OnLive, a streaming service for games, and currently they do have some titles that they plan on releasing for free, if at least only for a trial, upon the release of the system. The long term success of the gaming console will be told with time, for right now, it’s nice to see an option that’s a change of pace, and something so many people can get behind.

Jordan Mendys is a blogger and media professional based out of NC. In his spare time he is a freelance photographer and video producer. Follow him @JPMendys.

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Birth of the OUYA

OUYA has been all the buzz lately – A Kickstarter project that offers a new kind of video game console running on Android 4.0, with an integrated game store and custom TV UI. Funding for this open source platform began on July 10, 2012 and will end on Thursday, August 9. Kickstarter pledged a $950,000 funding goal and with a handful of hours left, the campaign has already received eight times this amount.

OUYA is different from the game consoles on the market because it welcomes hackers to root the device – and promises they can do so without voiding the warranty. Everything opens with standard screws and hardware hackers can create their own peripherals and connect via USB or Bluetooth LE 4.0. The console will be powered by Android 4.0, and an SDK will be available to ease the creation of new games and apps. For the first time, players will have full power over the machine – not just the OS.

The console has a Tegra 3 Quad-core processor with an embedded NVIDIA graphics card. This clever feature eliminates the need for two separate cards, which contributes to the small console size. It offers 1 GB of LPDDR2 RAM for users and has an HDMI connection port with 1080p HD resolution.

The 2.4 Ghz RF wireless controller offers standard game controls (two analog sticks, d-pad, eight action buttons and a system button), but OUYA takes open-source to a new level and allows gamers to expand their controller options with the addition of a USB 2.0 port. Players with the drive and know-how can root the system and repurpose their favorite controllers from other consoles.

While an open-source gaming platform provides players with an array of benefits in customization, do those benefits outweigh the security gaps?

Being able to root the device is an awesome feature, but at what expense? Since users are encouraged to hack, they are going to see how far they can push it, which means users are likely to see a lot of malware.

OUYA CEO Julie Uhrman recently stated that OUYA will be as secure as any other Android device. According to F-Secure, an antivirus firm, 75 percent of all phone-based malware targets Android devices. The inherent security of the console just doesn’t seem very tight.

With the recent hack of Sony’s PlayStation Network, 77 million users had their usernames, passwords, credit card details, security answers, purchase history and addresses stolen. What guarantee does OUYA give players that this won’t happen to them?

Farrah Pappa – writer for

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