Posts Tagged online

5 Free Ways to Promote Your Business Online

Most businesses can get benefit from free online promotion. We got a useful list of the best free resources for promoting your business on the web. While there are hundreds of free ways to promote your business, these are my picks of 5 ways to promote your business online.

The five ways to promote your business online are:-

Social Media

Social Media for Business
Whether you own a small business or big business but if you haven’t brought it in social media craze then it is a flop. Silence is no longer an option. People are online talking about your business.  If you don’t engage in the conversation, you risk losing your customers. Facebook, Twitter, Google+, YouTube and LinkedIn. Facebook allows you to create a business page.

Guest Blogging

Guest Blogging
Guest blogging is a powerful marketing strategy to get your business noticed. By posting on blogs, you will get the chance to reap the following advantages:-

  • You can get back links from other blogs to your website
  • You can bring new readers to your blog as soon as they click on your bio and your other links
  • You can get increased traffic for your own business site
  • This is also a perfect way to brand yourself

Guest blogging is one of the best marketing strategies to get your business noticed.

Forums

Another great way to promote your business is to start a thread on forums. Forums are a great way to promote your business. Keep in mind, you don’t have to spam the forums or the administrators will disable your account.

Google Places Business Listing

Adding your business to Google Maps or Google Places has become important. It will bring potential customers for your business. Anyone can add their business to Google Places. It’s easy & Google does not charge anything for it.

Website

Nowadays, having a website for business is important because it drives customers to your business. People can purchase your products online from your website which is known as e-Commerce. This will increase your revenue. The importances of having a business website are:

  • No one is using phonebooks anymore!
  • Opportunity to gain more customers
  • Getting a website is cheap and easy
  • A website provides flexible advertising
  • Using your website to track customer behavior 

 

 

Areeb Majeed writes for TechInUs, a technology and gaming blog founded in Kashmir. He is interested in technology and video games.

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Is an Xbox 360 or PS3 a better media hub?

People don’t just use video game consoles to escape to a virtual reality world and fight bad guys. Modern systems connect users with other media platforms, to stream and enjoy different content all through one device.

Though the Xbox 360 is over seven years old and the PS3 will be six soon, both systems have recently seen new versions and improvements. These devices do have significant differences in how they connect and with regard to what content is available from each. Options are never a bad thing, as they allow users to decide which console offers a better experience.

Sports streaming

Microsoft found one of the biggest partners possible to bring sports to the Xbox 360 when it paired with ESPN in 2010. The downloadable app gives viewers access to ESPN 3 and live broadcasts from the sports network.

The PS3 may not be able to stream content from ESPN, but still features plenty of apps to watch some of the most popular sports including apps from the NBA, NHL and NFL on Sony’s console. Users may not be able to access highlights and recaps, but some may enjoy having more live games available.

Movies & TV

PS3’s can stream content from Hulu Plus, Amazon, and Netflix. The device also features a Blu-ray player, so movie lovers that don’t subscribe to any services can still watch their favorite films in the highest possible definition.

While the Xbox 360 might only have a DVD player, it matches the PS3’s services for streaming movies. Also, HBO Go is an Xbox Live exclusive, allowing any HBO subscriber to access the channel’s programming and movie library.

Games

Even though both systems use different hardware, gaming experiences are very similar, according to CNET. Considering that some of the most popular games, like the Madden football series and Call of Duty, are available on both, there isn’t a lot of space for the consoles to differentiate themselves.

Going online

The PlayStation Network is completely free, so PS3 users can access all of the device’s content as long as they have subscriptions to those services. Xbox Live requires a subscription, but it is discounted based on the length of a consumer’s plan.

Microsoft and Sony have added so many partners and services to their gaming consoles, making the decision between the two more difficult for shoppers. When you’re looking at a new media hub, what features attract you? Are ESPN and HBO reasons enough to buy an Xbox 360, or is the free PlayStation Network too budget-friendly to pass up?

Summary: People don’t just use video game consoles to escape to a virtual reality world and fight bad guys.

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The Elder Scrolls Online Preview

Developed by Zenimax online studios, Elder Scrolls online really brings back the ‘knight in shining armors’ days back to life. It takes back the gamers to periods that prevailed a hundred decades ago and have given great importance to details. It depicts the world of Everquest or Warcraft to the tee. Unlike many ‘war’ games, this game will be more colorful and less detailed.

The storyline:

So, when you pick a historical war book or movie, what do you expect? You will expect a country in unrest, a powerful villain, a courageous soldier and a beautiful princess. Very little information is known about the plot.

Tamriel a fictional continent is the background set for Elder Scroll. The country is in a state of unrest without a ruler. A few clans decide to improve their sword skills and expand their territories. There are two major clans, one is the Imperial who join hands with the dignified Tharn family and Mannimarco to bring the whole country under the Imperial rule. On the other hand, Mannimarco form a secret alliance with Molag Bal, a Daedric Prince to bring Tamriel under their control.

As a player, your character will be an adventurer whose soul was stolen by Molag Bal. the ultimate price is to get your soul back to bring back peace to Tamriel. Once you reach the top level by stopping Molag Bal from taking over the country, the emperor throne will be empty and it is high time to take the throne with your group. However, reaching that stage is not a cake walk. The entire country will be infested by Molag Bal’s Daedras. When your group takes over Tamriel, the person who fought or contributed the most will be crowned the Emperor. However, the details on the contribution are not out yet. If you have to become the King, you have to be way up the leadership order.

Tamriel, the place where Elder Scrolls online takes place:

Tamriel is a country divided into nine provinces known as High Rock, Skyrim (the place where The Elder Scrolls 5 took place), Hammorfoll, Cyrodiil, Morrowino, Black Marsh, Elsweyr and Valenwood. A few provinces may be unavailable or may appear in a smaller size. The game is set in 2nd Era which is the same period as the Elder Scrolls Adventures. This particular Era doesn’t have a King and Cyodriil is always in a state of unrest.

The factions you can take part in:

You will be able to choose one from the three available factions. Each faction has several clans in it from various parts of Tamriel. These clans have formed alliances to overthrow the fourth faction. This fourth who cannot play is the adversary of the game.

A few highlight changes from previous Elder Scroll games:

  • The game can be viewed from a third person’ perspective.
  • The games are not available in real time.
  • Investing in property as available in single player games is not yet included in this game.
  • Though there will be Vampires and Werewolves, people will not get any disease from these supernatural beings.

In short, the game will be really interesting for many players and the end-reward is promising: they have high chances of becoming Tamriel’s future ruler!
Heather Protz, a freelance writer for USAheadlines.com – offers full home security to help protect your family, assets from burglary and other crimes. ADT Security Services

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Five essential WordPress plugins for your blog

Considering the fact that there are thought to be tens of millions of WordPress sites dotted around the internet, it’s no surprise that website owners make every effort to try and provide their platform with the best chance of success as possible. In relation to WordPress, this is usually in the form of plugins and the software certainly has more than enough available. Users can access thousands of add-ons for their blog, although the following five are currently regarded as the most essential if you want your website to hold the best chance of success.

wordpress plugins

WP Security Scan

Considering the security-conscious nature of the internet these days, it’s no surprise to see that this plugin boasts over one million downloads to its name. The system checks your blog for any vulnerabilities and targets issues such as passwords, file permissions, database concerns and even problems relating to the admin area of the software. Once it has identified such concerns, it will then report back to you with a series of actions that can be implemented to combat them.

Broken Link Checker

If there ever was a case of a plugin doing exactly what it says on the tin, this is it. Broken Link Checker will analyse your WordPress blog and let you know if any broken links have been found. It will look through every single page on your website and will even go as far as disallowing any search engine from following a broken link. Moreover, a variety of settings can be applied and you can receive notifications either by email or your WordPress dashboard.

Akismet

Boasting almost 12 million downloads, it can be safely said that Akismet is one of the most popular plugins on WordPress. It is primarily a detection system against spam and if it does believe any new comments to be spam, it will place them in a folder ready for your review. Akismet has become so popular over the years that users now need to apply an API key to successfully use the software.

Exclude Pages

This is a plugin that has proven to be exceptionally simple yet very effective for a lot of users. While it may have “only” notched 700,000 downloads, Exclude Pages is very handy and allows you to remove pages from menus. A checkbox is added to each page and post and if you decide to uncheck it, it will remove the said page from your navigation menus. The system also affects child pages, which makes the job of organising your menus much simpler.

All in One SEO Pack

This is undoubtedly one of the most popular plugins on the WordPress platform – boasting even more downloads than Akismet. Put simply, the All in One SEO Pack will optimise your website perfectly for the search engines, whether this is the URL format, the Meta tags or just tidying up the linking structure. Moreover, it will rid you of the famous duplicate content problem that arrives with WordPress and for those users that are not comfortable with configuring the settings, it can work successfully straight out of the box.

Liam writes on internet blogging and sports such as golf, tennis and football. He also likes a good online betting offer when he places a small wager on his favourite team at the weekend.

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Online Advertising: Pros and Cons

There are many ways to manage advertising space on a website or blog, each with pros and cons.

Adsense (Pay Per Click)

 

Google Adsense gave new life to the online advertising market and especially to Pay Per Click (PPC). As the name suggests, with pay per click you are paid when a user clicks on your advertisement. After the click, the user is redirected to the advertiser’s web page, which usually sells and promotes products or services.

Today, Adsense is the most popular PPC program to the point of being almost synonymous with PPC, not only because Google is good at getting publicity and has many advertisers, but also because the distribution system of contextual ads is unique among competitors.

Pro Pay Per Click:

■ Easy to implement: just insert the Adsense code into the pages and Google will send itself to the most relevant ads

■ Selling with PPC is easy to implement and fast.

■ Earnings are very passive and long lasting and unlike other programs, you can just add some Adsense code into a page and earn. Among other things, once a page has stabilized Google ads continue to renew, maintaining consistent income.

■ Selling budgets are easy to manage and the analytics allow very thorough keyword research.

Cons of PPC:

■ It is not so profitable with Adsense, you can earn so much if you have bigger sites, but soon you realize that Adsense cannot be the main livelihood of your sites because it does not make enough money. With other programs, such as Pay Per Lead and Pay-Per-Sale, you can do much more.

■ Selling with PPC is basically the art of paying for something that website optimization does for free.

Pay Per View (aka Pay Per Impression)

With this method of earning, webmasters are cashing in when the user sees the banner or page. These programs today do not enjoy much luck, because hardly any users that look at a banner then turn into a customer. Despite this fact, there is still a small market for PPV.

Pro’s Pay Per View

■ Suitable for sites that Adsense wont supply. These tend to be sites of a dubious nature such as adult material or file sharing sites. The advertiser that chooses the Pay Per View it is not always very interested in being paid by a company that is ethically upstanding.

■ Selling via PPV is ideal if you have a website or marketing strategy that would get you kicked off any other sites.

Cons of Pay Per View

■ Meager earnings, they speak of fractions of a cent per view.

■ Selling legitimately via PPV is hard because it is often only the more dubious sites that run PPV hosting space.

■ Few advertisers: with a few advertisers sometimes, you do not have ads to display and so have nothing to gain.

■ Selling with PPV costs a lot for a little. Even if you pay 0.5c per view, a file-sharing site can get up to a quarter of a million hits in one day. Few of them however are liable to buy from you.

■ Bad user experience: pay per impression programs make use of various methods that are very poorly viewed by the user, such as Pop Up ads and Frames.

Pay Per Lead (aka Cost per Action) and Pay Per Sale.

This section covers PPL and PPS, because PPL quite easily converts into PPS if you simply make the action page the checkout or payment page. However, just to make it clear, the PPS system is exactly the same as PPL, but you only get charged (seller) or paid (host site) if the customer goes all the way through the checkout and pays.

With Pay Per Lead you will be paid when the user performs a certain action on the advertiser’s site. The action in 99% of cases is the compilation of a form, such as a sign up form, or contact form (this is why it is called a lead). Selling via PPL is the hardest medium to qualify for, but allows the biggest pushes for online sales if you are a small company.

Pro Pay Per Lead / PPS

■ Commissions on Pay Per Lead widely, from 30 cents to more than $20. Everything depends on the market. If the sellers are getting sales through your adverts, they will pay silly amounts of money per PPL.

■ Selling with PPL is great if you only agree to pay every time somebody hits your payment screen, i.e. they have bought something, and then you can pick higher click costs, safe in the knowledge that you can factor the fee into your sale price.

■ It is more manageable, unlike Pay Per Click, which all depends on your skill.

■ Selling is great if a user clicks the advert, does not buy (action) but then returns later via a different route such as adding you to their favorites bar. You then get the sale without paying the fee.

Cons of Pay Per Lead / PPS

■ It requires work and maintenance. When you create a web page to promote a Pay Per Lead program, you will frequently have to fix it properly because schedules change, close or renew. Pages and their content and traffic they attract need a very specific description and proof of its achievement.

■ Selling can go rotten If a user reaches the action page (preferably the checkout or payment page) and then opt out of the same such as by clicking back or clicking away, you will still be charged for the action.

■ There are few programs that allow webmasters to host PPL. There are a few in United States but otherwise its good luck chuck (nothing).

Author’s bio:

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Wikipedia back online after brief service cut

SAN FRANCISCO: Popular online knowledge trove Wikipedia was back online Monday after a fiber optic cable connection between its two US data centers was severed, causing an hour-long service outage.

A cable line linking data centers in the states of Virginia and Florida was severed about 1300 GMT, according to the nonprofit Wikimedia Foundation, which operates Wikipedia.org and other websites.

Wikipedia’s websites were restored after an hour and the mobile service was back online by about 1535 GMT, Wikimedia said.

“We are now working with our network provider to determine how and why we were impacted by that fiber cut when we are supposed to have redundancy in our network,” Wikimedia said in a blog post.

“We are still waiting for their full report.”

Wikimedia has two separate fiber optic lines connecting the data centers, with one connection intended to act as a backup for the other in event of a problem.

The data center in Virginia handles most Wikipedia traffic but accesses the center in Florida to fetch stored information in the crowd-sourced online encyclopedia, according to Wikimedia.

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Startup to bring real-money bets to social games

WASHINGTON: Online social games could get a shot of real money with a new platform launched by a startup on Monday.

The new platform to allow real-money bets on almost any online game is coming from Betable, a London-headquartered company with a British gambling license, and working in California with US game developers.

“This is the first and only platform to allow any game developer to allow real-money gambling,” said Christopher Griffin, chief executive of Betable.

Griffin told AFP the new system will allow players outside the United States and other jurisdictions where online gambling is legal to place real-money wagers.

He said this combines the experience of social games with the thrills of real betting. It can be offered on computers and a variety of mobile devices.

“Social game developers have all the ingredients that the gambling guys are missing,” Griffin said.

“They have good user experiences. They have a huge install base of a billion players, but they don’t have access to monetization.”

Betable has not announced any specific contracts, but said the platform could be used by the popular Facebook or social games like Zynga’s Farmville.

“We can turn the harvesting of crops into a slot machine,” said Griffin.

“You could add a slot machine, you could buy the corn with real money. The cool thing is you can build traditional casino games or invent totally new mechanics.”

Griffin said the problem with social games is that despite their popularity, developers have few opportunities to make money. Only a small number of players pay for “premium” games, and advertising revenues are limited.

Betable has a British gaming license which allows bets to be placed from any jurisdiction in the world where online gambling is legal. This means US players are excluded because of a ban on Internet gambling in the United States.

“At Betable, we’re unlocking real-money gaming for developers who can innovate in what up until now has been a massively impenetrable space,” said Griffin.

“Our partners and investors believe that Betable represents the largest opportunity for innovation and monetization for game developers in years.”

The company has not released details of its funding, but said it has “more than 25 investors” and “one of 2012’s largest seed rounds of funding.”

Those investing include venture capital groups Greylock Discovery Fund and FF Angel LLC, True Ventures, along with Facebook launch team member Dave Morin and Russian billionaire Yuri Milner, an early Facebook investor.

“We believe real-money gaming will make the social games industry more successful and has the potential to catapult games that offer it to the top of every app store on the planet,” said Tony Conrad, partner at True Ventures.

“While awaiting the US legalization of online gambling which could take years, the overseas markets represent billions of dollars in opportunity for developers located anywhere in the world.”

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Facebook illusion: Internet economy isn’t as revolutionary as hoped

There were two grand illusions about the American economy in the first decade of the 21st century. One was the idea that housing prices were no longer tethered to normal economic trends, and instead would just keep going up and up. The second was the idea that in the age of Web 2.0, we were well on our way to figuring out how to make lots and lots of money on the Internet.

The first idea collapsed along with housing prices and the stock market in 2007 and 2008. But the Web 2.0 illusion survived long enough to cost credulous investors a small fortune last week, in Facebook’s disaster of an initial public offering.

I will confess to taking a certain amount of dyspeptic pleasure from Facebook’s hard landing, which had Bloomberg Businessweek declaring the IPO “the biggest flop of the decade” after five days of trading.

Of all the major hubs of Internet-era excitement, Mark Zuckerberg’s social networking site has always struck me as one of the most noxious, dependent for its success on the darker aspects of online life: the zeal for constant self-fashioning and self-promotion, the pursuit of virtual forms of “community” and “friendship” that bear only a passing resemblance to the genuine article, and the relentless diminution of the private sphere in the quest for advertising dollars.

But even readers who love Facebook, or at least cannot imagine life without it, should see its stock market failure as a sign of the commercial limits of the Internet. As The New Yorker’s John Cassidy pointed out in one of the more perceptive prelaunch pieces, the problem is not that Facebook doesn’t make money.

It’s that it doesn’t make that much money, and doesn’t have an obvious way to make that much more of it, because (like so many online concerns) it hasn’t figured out how to effectively monetize its million upon millions of users. The result is a company that’s successful, certainly, but whose balance sheet is much less impressive than its ubiquitous online presence would suggest.

This “huge reach, limited profitability” problem is characteristic of the digital economy as a whole. As the George Mason University economist Tyler Cowen wrote in his 2011 e-book, “The Great Stagnation,” the Internet is a wonder when it comes to generating “cheap fun.” But because “so many of its products are free,” and because so much of a typical Web company’s work is “performed more or less automatically by the software and the servers,” the online world is rather less impressive when it comes to generating job growth.

It’s telling, in this regard, that the companies most often cited as digital-era successes, Apple and Amazon, both have business models that are firmly rooted in the production and delivery of nonvirtual goods. Apple’s core competency is building better and more beautiful appliances; Amazon’s is delivering everything from appliances to DVDs to diapers more swiftly and cheaply to your door.

By contrast, the more purely digital a company’s product, the fewer jobs it tends to create and the fewer dollars it can earn per user – a reality that journalists have become all too familiar with these last 10 years, and that Facebook’s investors collided with last week.

There are exceptions to this rule, but not all that many: Even pornography, long one of the Internet’s biggest moneymakers, has become steadily less profitable as amateur sites and videos have proliferated and the “professionals” have lost their monopoly on smut.

The German philosopher Josef Pieper wrote a book in 1952 titled “Leisure: The Basis of Culture.” Pieper would no doubt be underwhelmed by the kind of culture that flourishes online, but leisure is clearly the basis of the Internet. From the lowbrow to the highbrow, LOLcats to Wikipedia, vast amounts of Internet content are created by people with no expectation of remuneration.

The “new economy,” in this sense, isn’t always even a commercial economy at all. Instead, as Slate’s Matthew Yglesias has suggested, it’s a kind of hobbyist’s paradise, one that’s subsidized by surpluses from the old economy it was supposed to gradually replace.

A glance at the Bureau of Labor Statistics’ most recent unemployment numbers bears this reality out. Despite nearly two decades of dot-com enthusiasm, the information sector is still quite small relative to other sectors of the economy; it currently has one of the nation’s higher unemployment rates; and it’s one of the few sectors where unemployment has actually risen over the last year.

None of this makes the Internet any less revolutionary. But it’s created a cultural revolution more than an economic one. Twitter is not Ford Motor Co.; Google is not General Electric. And except when he sells our eyeballs to advertisers for a pittance, we won’t all be working for Mark Zuckerberg someday.

 

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