Posts Tagged LinkedIn

What is EverySignal ?

Social networks keep us connected to the people but sometimes the important updates from friends, family and co-workers can get buried amid the constant stream of posts. In this matter EverySignal helps.

The service, which launched Tuesday, lets you set up alerts for important updates shared by your connections on Facebook and LinkedIn.

You can also set up additional categories to filter results, such as “Obama” (if you want to see how your friends feel about the election) or “Shopping” (if you care a lot about what your connections buy).

After you’ve selected your categories or events, the service will send you a daily email organizing the posts from your connections that fall under each one.  At any point, you can also remove people from being included in these updates.

In the future, Derek Merrill, the CEO and co-founder of EverySignal said he hopes to expand the service to other social networks, and launch a mobile app.

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Airtel ranked among top 10 employers

Leading telecommunications service provider, Bharti Airtel has been ranked amongst the top ten employers in demand in India. The ranking is based on Linkedin’s Most InDemand Employers, a survey conducted by Linkedin. The ranking are based on the engagement activities by the over 175 million members of Linkedin and includes analytics of the followers of a company, job views and applications and research on the company and its career pages by the members.

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How LinkedIn Can Leverage Your Business Profile

LinkedIn for SMEs

Massive global brands have utilised the many features of LinkedIn to help promote their businesses, but this form of social media platform is often overlooked by small companies as they do not understand how the network can be tailored to work for them.

The truth is, SMEs can benefit greatly from a LinkedIn account, with the advantages rivalling those who have accounts with Facebook, Twitter and Pinterest. Here are five ways small businesses can use LinkedIn to get their companies up there with the best in their niche.

1. Increase Your Business Network

New and independent companies may have initial difficulty in attempting to create a strong network, not only with employees in the relevant fields, but also B2B relationships which are essential for growth.

LinkedIn makes this process much easier, especially for SMEs who lack a stable following. By adding existing contacts to your profile, as well as more established companies who have perhaps influenced certain aspects of your business venture, the networking aspect of LinkedIn will continue to grow your direct and third party contacts which will, in turn, increase visibility and traffic to your website.

2. Promote Products & Services

A later addition to LinkedIn, the “products” tab gives companies the opportunity to promote what it is that they do, whether that be product manufacture, product sales or the offering of services.

Using social media for promotion ensures visibility of these products and services is far greater and reaches a much wider audience than limiting promotion to a company website only. Becoming a well-known supplier, both in your area and in your chosen field, can lead to a much stronger following which is a necessity when hoping to boost a business profile.

3. Gain Access to Great Employees

Taking LinkedIn back to its original roots, the job board aspect of the social media site can be massively beneficial when searching for employees at the top of their game. Not only can it simplify the headhunting process, it can also be useful in finding those with a genuine interest in the products and services, the business niche or indeed the company itself.

SMEs who really wish to take the industry by storm can seek out employees who are somewhat of a celebrity in their field, with a huge online presence. LinkedIn can also be beneficial in seeing who rival companies have recently hired and what role they will be taking on in said company.

4. Solidify Your Credibility

This is a very simple way to boost your business profile but is anything but basic when it comes to effect. One of the major obstacles standing in the way of new and small businesses is that they do not have the reputation, and consumers are far more likely to want to deal with companies they are familiar with so they know they are not entering into some dodgy deal that is going to leave them vulnerable to theft.

Tech savvy consumers presented with a new business will strive to confirm credibility before purchasing, and the first place they will go to do that is social media. If a company has social media accounts with a good network behind them, it puts a consumer’s mind at rest and confirms they are who they say they are. Using LinkedIn in this way can greatly increase interest in your business.

5. Display Positive Reviews

Another more recent feature to the LinkedIn network, consumers are now able to review your products and services, giving others an honest insight into your business. LinkedIn members are also able to recommend specific products or services, which acts as yet another way of brand promotion and as a further way to boost credibility. LinkedIn is a free method of getting the word out there and if you are looking for a bit of leverage for your business profile, this is a fantastic way to do just that.

About The Author:
Amy Harrisis a writer for Expert Market – which offers a free service to businesses, providing a sourcing tool for finding office equipment and business services (like reasonable franking machines business prices). She enjoys helping assist businesses in sourcing products and services at an affordable rate.

 

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LinkedIn sued for $5 mn over data breach

An Illinois woman has filed a $5 million lawsuit against LinkedIn Corp, saying the social network violated promises to consumers by not having better security in place when more than 6 million customer passwords were stolen.

The lawsuit, which was brought in federal court in San Jose, California, on June 15 and seeks class-action status, was filed less than two weeks after the stolen passwords turned up on websites frequented by computer hackers.

The attack on Mountain View, California-based LinkedIn, an employment and professional networking site with more than 160 million members, was the latest massive corporate data breach to have attracted the attention of class-action lawyers.

A federal judicial panel last week consolidated nine proposed class-action lawsuits in Nevada federal court against online shoe retailer Zappos, a unit of Amazon.com, over its January disclosure that hackers had siphoned information affecting 24 million customers.

The LinkedIn lawsuit was filed by Katie Szpyrka, a user of the website from Illinois. In court papers, her Chicago-based law firm, Edelson McGuire, said LinkedIn had “deceived customers” by having a security policy “in clear contradiction of accepted industry standards for database security.”

LinkedIn spokeswoman Erin O’Harra said the lawsuit was without merit and was driven “by lawyers looking to take advantage of the situation.”

“No member account has been breached as a result of the incident, and we have no reason to believe that any LinkedIn member has been injured,” O’Harra said on Wednesday.

Legal experts say that meaty settlements in online customer data theft cases will likely be difficult to obtain because plaintiffs will have to show that they were actually harmed by a breach.

“In consumer security class actions, the demonstration of harm is very challenging,” said Ira Rothken, a San Francisco-based lawyer at the Rothken Law Firm, which handles similar cases for plaintiffs.

If it turns out that the LinkedIn breach was limited to customer passwords and not corresponding email addresses, it will be that much harder for plaintiffs to prove they were harmed by the hack, Rothken said.

Edelson, a boutique firm that has long litigated data breach and Internet privacy lawsuits, scored a success in March when it obtained a settlement against social gaming company RockYou over a 2009 data breach.

In that case, a federal judge in Oakland, California, allowed a suit handled by Edelson against RockYou to proceed on breach of contract grounds – allegations Edelson has repeated against LinkedIn. Under the March 28 settlement, RockYou denied wrongdoing, but agreed to pay Edelson $290,000 in legal fees.

The case is Katie Szpyrka v. LinkedIn Corporation, US District Court for the Northern District of California, No. 12-3088.

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LinkedIn sheds more light on security breach

SAN FRANCISCO: LinkedIn Corp, criticized for inadequate network security after hackers exposed millions of its users’ passwords, said on Saturday it had finished disabling all affected accounts and did not believe other members were at risk.

The company, a social network for business professionals, promised to beef up security, days after more than 6 million customer passwords turned up on underground sites frequented by criminal hackers.

The break-in – the latest in a string of high-profile Internet breaches around the world – has damaged the reputation of the high-flying company with more than 160 million members, and raised questions about whether LinkedIn had done enough to safeguard the private information of its users.

Some cyber-security experts had warned that the company could uncover further data losses over coming days as it tries to figure out what happened.

In its blog post, LinkedIn said it had notified all affected users – whose accounts had not been accessed – and added it did not think other users had been compromised.

“Thus far, we have no reports of member accounts being breached as a result of the stolen passwords. Based on our investigation, all member passwords that we believe to be at risk have been disabled,” it said in a blog post.

“If your password has not been disabled, based on our investigation, we do not believe your account is at risk.”

LinkedIn is a natural target for data thieves because the site stores valuable information about millions of professionals, including well-known business leaders.

It has hired outside forensics experts to assist as company engineers and the FBI seek to get to the bottom of the break-in. The company said on Friday it did not know if any other account information was stolen besides passwords.

But customers whose passwords were among those stolen were still getting notified by LinkedIn as of Friday afternoon, days after news of the breach surfaced.

The way the company responds to the theft will play a critical role in determining the extent to which the incident damages LinkedIn’s reputation, experts said.

LinkedIn shares rose 2.6 per cent to $96.26 on Friday. While the breach has not appeared to hurt the stock, investors are likely watching the matter closely because the stock carries one of the loftiest valuations in technology.

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LinkedIn breach puts site’s reputation on the line

LinkedIn Corp’s silence on the extent of a security breach that exposed millions of user passwords has damaged its reputation among some business professionals, and may slow the fast-growing company’s rise if the breach turns out to be more serious than so far disclosed. Several days after news of the theft of the passwords emerged, the site with more than 160 million members still says it has yet to determine the full extent of the breach. Some cyber security experts say LinkedIn did not have adequate protections in place, and warn that the company could uncover further data-losses over the coming days as it tries to figure out what happened. LinkedIn is conducting an investigation to determine how more than 6 million customer passwords turned up on underground sites frequented by criminal hackers. Company spokesman Hani Durzy said LinkedIn does not even know if any account information was stolen besides passwords. The dearth of information has left some security professionals and customers worried that LinkedIn’s computer systems may have suffered a more serious breach. “There is going to be more to come,” said Jeffrey Carr, chief executive of security firm Taia Global. “As long as they don’t know what happened here, there is a good chance that it is more widespread than originally thought.” Customers whose passwords were among those stolen were still getting notified by LinkedIn as of Friday afternoon, days after news of the breach first surfaced. Laura DiDio, a technology analyst with a consulting firm known as ITIC, said that was not fast enough. “I am angry,” she said. “As soon as there was an inkling that there was a breach, they should have been all over this. I want to know what they are doing to correct this situation.” SCRUTINIZING PRACTICES Some security experts say the company’s data security practices were not as sophisticated as one would typically expect from a major Internet company. For example, they noted that LinkedIn does not have a chief information officer or chief information security officer. Those are positions that typically supervise technology operations and computer security at large corporations. Company spokeswoman Erin O’Hara said the company did not have managers with those titles, but that its senior vice president for operations, David Henke, oversees those functions. Several experts said the company fell down in the way it encrypted, or scrambled, the passwords that were stored in the database. The technique they used to encrypt those passwords is relative simple one that hackers can crack fairly quickly with only a moderate level of skills and widely available computer resources, they said. When asked to comment on that criticism, the company said on Thursday that LinkedIn was already taking steps to improve security, including improving the technique it uses to protect those passwords. LinkedIn is a natural target for data thieves because the site stores valuable information about millions of professionals, including well-known business leaders. “This is the serious social networking site. This isn’t the one I got to see pictures of my friend’s new dog,” said Mary Hildebrand, chair of the privacy practice area at the law firm Lowenstein Sandler. WARNING CUSTOMERS The way that the company responds to the theft will play a critical role in determining the extent to which the incident damages LinkedIn’s reputation, experts said. “LinkedIn has always claimed part of their strategy is making a better user experience,” said Jim Janesky, director of research at Avondale Partners. “If this were to comprise that in LinkedIn’s users minds, it could slow down the growth of new users or limit individuals as repeat users.” Hemanshu Nigam, chief executive of security consulting firm SSP Blue, said he advised all LinkedIn members to immediately change their passwords after he heard news of the breach. “I don’t know how many emails I got from customers saying ‘Thank you for telling me to change my password. I’m kind of freaked out now,'” he said. “Companies like this survive because of their reputation,” added Nigam, who previously worked as a security executive at Microsoft Corp and News Corp. “People need to make a decision: ‘Can I trust them with my data or not?'” LinkedIn shares rose 2.6 per cent to $96.26 on Friday. While the breach has not appeared to hurt the stock to date, investors are likely closely watching the matter closely because the stock carries one of the loftiest valuations in the technology sector. LinkedIn made a monster public debut in May 2011 and is still trading at more than double its IPO price of $45. The shares are trading at nearly 80 times projected 2013 earnings. Google trades for about 12 times next year’s earnings forecast. Rob D’Ovidio, associate professor of criminal justice at Drexel University, said it is fair to criticize LinkedIn for the loss. “There is a social responsibility that they have in today’s day and age to use the best available security measures,” he said. “I am of the personal belief to hold companies liable for these types of breaches.”

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LinkedIn works with FBI on password theft

LinkedIn Corp is working with the FBI as the social network for job seekers and professionals investigates the theft of 6.4 million member passwords, the company said on Thursday.

The company does not know of any accounts that were taken over as a result of the security violations, according to LinkedIn spokesman Hani Durzy.

A spokeswoman with the FBI declined to comment. LinkedIn is still in the early stages of the investigation. Durzy said it was not yet determined whether the email addresses that corresponded to the hacked passwords were also stolen.

On Wednesday, LinkedIn confirmed that millions of passwords were stolen. The company sent affected members emails explaining how to change their passwords.

Several security experts said that LinkedIn’s stolen passwords had not been adequately secured and that the company did not employ best practices utilized by the world’s largest websites.

When asked to comment on that criticism, Durzy said that LinkedIn had already boosted the security of its database. “We place the highest value on the security of our members’ data,” he said.

The attack on LinkedIn is the latest in a series of security breaches that could affect sensitive consumer data. The online dating service eHarmony warned on Wednesday that some of its user passwords had been breached after security experts discovered scrambled files with passwords for millions of online accounts.

LinkedIn caters to companies seeking employees and people scouting for jobs. It has more than 161 million members worldwide and makes money by selling marketing services and premium subscriptions.

Shares of LinkedIn closed up 1.1 per cent at $94.13 on Thursday on the New York Stock Exchange.

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LinkedIn makes iPad app for mobile professionals

NEW YORK: LinkedIn users can now access the professional social network on their iPad with an application launched on Thursday.

The free app is available through Apple Inc.’s iTunes store. LinkedIn says the app helps today’s increasingly mobile professionals who aren’t always tethered to a desktop.

LinkedIn says users often log on to the site through their iPads in the early morning to prepare for meetings and in the evening, on the couch. The iPad app targets these people with a calendar function and other features optimized for the device. Before they had to use iPad’s Web browser or use an iPhone app that doesn’t take advantage of the iPad’s screen size.

The new app lets users view their profile, see updates from their connections or add meetings to their calendar.

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