Posts Tagged Brand
Business promotional products are any items that may be used to promote something about a business. That might be the whole brand – or it might be a specific product or message from within that brand.
Promotional items may be anything at all, as long as they are either directly branded or used in a way that has immediate relevance to a promotion or campaign. Such a promotion or campaign can be targeted for immediate return (as in a product launch) – or it can be a long term promotion, like getting workers within a company to wear branded protective clothing when they do a job.
The overall purpose of many business promotional products is the creation of a fun or interesting/exciting brand message. The product selected for use in a campaign becomes part of the language of that campaign, and hence is included in the lexicon of the brand itself. The message thus created is imparted by a juxtaposition of the promotional item with the product or brand it is being used to promote.
The use of branded flip flops in a bottled beer promotion is a perfect example of how this works. Flip flops are not, in and of themselves, items associated with the manufacturer and ale of bottled lager. They are, however, associated with holidays, sunshine and fun. So branding flip flops with the logo of a beer manufacturer, and using them in pub giveaways, may associate the name of a particular beer with the idea of summer fun.
Items with some kind of use to the recipient are also highly thought of as business promotional products. A USB stick or other piece of digital media is a prime case in point. In business terms, portable data is always useful – and the cost of printing USB sticks with personalised messages and logos is negligible in terms of the amount of visibility the brand gets when business clients begin using its memory sticks to carry their files with them.
The length of time an end user keeps business promotional items (on average) may be used as a factor in deciding which items to use. It is not always necessary, however, to select the products that have the longest average uptake. The item selected by the promotions manager will depend on the thrust of the promotion itself.
Some kinds of promotion specifically require products that won’t be used for very long. Often, business promotional products of this nature are novelty items, which can be used to enhance a message in the moment rather than dispensing it over a longer period of time.
The short-term message is usually associated with a giveaway promotion; or with promotions designed to help specific brands take ownership of important festivals and holidays. In this last sense, some business promotional products are no more nor less than the packaging in which a normal product is presented. As long as the item associates the brand with the holiday, that’s all that matters. You only have to look at the distinctive red and white branding of a particular soft drink over Christmas to see that in action.
Using Twitter To Build Brand Integrity
A company’s ability to humanize itself gives its reputation an endearing appeal to the public. High-ranking executives who take time to interact with ground-level clients and customers are assets to a company’s marketing and advertising goals.
With the advent of enterprise blogging, companies can now use social media to reach out to their potential customers just by using a social media platform. Twitter is at the forefront of the microblogging trend where people share thoughts and information real-time.
Here are some pointers on how to make the most out of your Twitter account to build a solid relationship with your clients and develop a humanized image of your company:
Be Present and Active For Your Twitter Followers in the UK and around the world
1. Put yourself out there and really share honest, personal information about your company. You are not expected to tweet your own personal issues in your life, but giving your followers real-time updates about company activities will make your business more relatable.
2. Share what you can about yourself. Do not just have an image of being the company head-—how about sending a tweet or two about a funny encounter you had at the mall? Your clients want to know that they are not just reading updates from a company representative who churns out boring updates—-they want to know that there is an actual interesting human being behind your Twitter account.
The CEO of Zappos takes this tip to heart. Not only does he talk to his employees and customers about company issues, but he also shares mundane, amusing things he sees while travelling. Recently, Seth Godin was critiqued for his lack of interaction with his followers. His Twitter is not subscribed to anyone else, and he doesn’t respond to his followers. Godin argues that he lacks the time to reply to his subscribers and maintain an interactive series of tweets on his account.
If you find that you don’t have time to maintain a good Twitter relationship with your customers, get the services of an employee that will do this job for you. It is better for your followers to build a fun relationship with your employee than a boring relationship with busy you.
Be Fast and Fun
Twitter is lauded for its ability to break news stories real-time. The social media is being used to coordinate vast amounts of activities, share information from seminar speakers and government officials’ speeches, and at the same time blast out opinions about these information sources— on real-time or within seconds. Be a fast Twitter user and utilize this sharing speed to your company’s advantage.
And while you’re at it, you may also want to inject a bit of spice into your daily tweets by starting Twitter games. Initiate fun hashtags such as #myfavoritesongofalltime or #theinsecticantstandis and watch as your followers get on this bandwagon. You may also want to include your company name or product in these hashtags so as to generate more popularity both from the trending topics list and the retweets that your account will get.
Don’t Be Afraid To Ask Help
Are you about to name your next product? Try sending a tweet blast to ask for name suggestions from your followers. They will love the fact that you trust them enough to actually value their opinion in your product-naming. Showing your followers that you trust them will encourage them to trust you even more in return. They may even share your products to their own followers by retweeting you. After all, retweeting is the high-tech version of “word of mouth”.
Make Yourself Known in Conferences
Participants of seminars and conferences now have the habit of quoting speakers and sending out tweets about the information these experts are saying. Should you happen to find yourself in a panel or conference, use this opportunity to say only tweet-worthy statements. However, this route to popularity is a double-edged sword—-should you so much as say one senseless thought, the whole world will immediately know about it, too.
Make Use of Tools to Track Your Progress
The following tools will help you know more about your followers’ activities and other relevant statistics:
TweetStats – produces multi-colored graphs on hourly and daily tweets, people being replied to the most, monthly Twitter use, and exposure of autobots.
Tweet Clouds – gives information about the topics being talked about the most by a Twitter user.
Intwition – gives a list of the current and future popular links on Twitter.
Twitterverse – produces information about the most-talked about topic of your users for the day.
Twitter is a very powerful tool to establish rapport with your employees and customers. When all the factors above are put into strategic use, you will find your brand rising in popularity and credibility in no time.