Posts Tagged Barnes & Noble
Barnes & Noble Inc cut prices on three models of its Nook e-reader and tablet devices on Sunday, ahead of the peak of the back to school season and amid speculation that rival Amazon.com Inc is preparing to launch a new version of its Kindle Fire tablet.
Barnes & Noble, which has said the Nook has allowed it to win 27 per cent of the US e-books market, said it had slashed the retail price of its Nook tablet with 16 GB of memory to $199 from $249. Amazon is the market leader with about 60 per cent of e-book and e-reader sales.
The largest US bookstore chain also shaved $20 off its 8 GB version of the tablet to $179. Barnes & Noble lowered the price of its Nook Color by $20, bringing it to $149, the latest reduction for that model.
The new prices went into effect on Sunday. Despite the popularity of the Nook devices, Barnes & Noble has had to reduce the price of various versions on a number of occasions to compete with Amazon, which is believed to be preparing to launch a new version of its Kindle Fire tablet. The earlier price reductions cut into Barnes & Noble’s earnings.
The company, which has bet its future on staking a claim in the e-books industry, reported lower-than-expected revenue in the fourth quarter and said Nook revenue fell 10.5 per cent.
Signs at one Manhattan Barnes and Noble store already reflected the new prices on Sunday
n producing its own tablet computer called Surface, Microsoft Corp. is entering a market dominated by Apple Inc. Six out of every 10 tablets shipped are iPads, according to research firm IHS iSuppli.
Here are the top five manufacturers of tablets last year:
Apple Inc. , maker of the iPad, 40.5 million shipped worldwide, 62 per cent share
Samsung Electronics Co. , maker of Galaxy line, 6.1 million, 9 per cent.
Amazon.com Inc. , maker of Kindle Fire, 3.9 million, 6 per cent
Barnes & Noble , maker of Nook products, 3.3 million, 5 per cent
AsusTek Computer Inc. , maker of Transformer line, 2.1 million, 3 per cent
Other, 9.4 million, 14 per cent