The experiment seems enabled in part by Facebook’s new policies, which remove the capability to block messages from people you aren’t friends with. Under this policy, the main Inbox is reserved for messages from friends, or for other messages that Facebook’s algorithms deem important. Everything else is routed to an “Other” section. In the test, users can pay $1 to make sure their messages land in the Inbox, rather than the Other section. Facebook thinks this could be the best way to deliver important messages from non-friends while keeping spam out of the Inbox.
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