Cable network G4 will be rebranded as the Esquire channel, acquiring the magazine’s name and branding sometime in the early part of next year, The Hollywood Reporter, uhm, reports. The deal has been finalized between G4-owner NBCUniversal and Esquire-owner Hearst Corporation, according to The Hollywood Reporter’s sources.
- After dropping gaming shows, G4 to become the Esquire Channel (theverge.com)
- Report: G4 to become the Esquire channel (joystiq.com)
- G4 being rebranded as Esquire channel (polygon.com)