Apple has unveiled a new version of its iTunes, overhauling its look and feel while integrating it more closely with iCloud service. The company is seeking to make it easier for people to access media content from various Apple devices without having to plug them into a desktop.
In the last fiscal year, iTunes and related media services generated $8.53 billion in revenue. The new design of iTunes moves away from the spreadsheet format that Apple has featured since its debut.
Under CEO Tim Cook, Apple is working to improve the tools that helped make it the largest seller of music while giving customers added incentive to buy more of its other products. While Apple is offering new features, it’s not matching those of Spotify and Rdio.
Instead of selling downloads, those Internet music services have gained traction by offering users unlimited access to entire song libraries for a subscription fee or listening to advertisements.