Windows 8 is officially launching on October 26, but does the first TV spot entice you? Microsoft totally changed things up and went in the opposite direction of the standard calm, look-at-how–interesting-this-is approach. The TV spot is loud, crazy and very exciting. There are exploding lap tops, a punk metal soundtrack and a nearly-rabid cartoon dog.
It’s only 30 seconds long but Microsoft packs a lot into a New York minute. There are images of people using Windows 8 but just as many images of seemingly unrelated things. It’s like an SEO company developed an advertisement filled with unicorns and glitter. It will get your attention, but does it get the job done?
What the Critics Say
Some critics are hoping that Microsoft will tone down the ads in the future because Windows 8 is confusing. It’s not the most user-friendly version Microsoft has ever dished up and there are huge differences from Windows 7. Getting people to understand how to use and appreciate Windows 8 will be critical for success and adaption. Not even the start menu is the same.
Windows 8 replaces the familiar start tab with a full start screen complete with tabs. It has a universal search feature, side-by-side app snapping and is geared to be used on tablets and mobile devices as well as PCs. It’s estimated that Microsoft will spend $1.5 billion on advertising, but this preview has critics wary. Windows 8 is like nothing Microsoft has done before and it has some explaining to do.
Why Should I Buy This?
The non-tech crowd will be completely confused with Windows 8. Anyone who hasn’t been loyally following the impending launch and reading every article available on the features will be faced with an alien object. Windows 8 needs to explain why a laptop-cum-tablet hybrid is important and benefits every consumer. There’s no mention why Windows 8 is better than Android or Apple.
Of course, Android and Apple are the competition. In order to take on these players, Windows will seriously need to step up the marketing. Going back to basics, especially with a completely new product, is necessary. This wild ad does nothing to ease consumers into a new system.
On the Other Hand…
Some people are raving about the latest TV spot. It’s high-energy, bright, colorful and (some say) obviously hinting at the touch-screen capabilities. Windows 8 was designed with touchscreen platforms in mind even though it’s also available for old school use. However, there’s no mention of the XBOX or Windows Phone.
This might be because these devices are getting their own Windows 8-themed commercial. If not, that’s a huge oversight for Microsoft. The bottom line is, whether you love it or hate it, the ad marks the influx of tech-themed holidays.
Michael is a full-time blogger who has passions in all corners of the online world. In his down time he enjoys being outdoors, traveling, and blogging on everything from technology, to business, to marketing, and beyond.