Archive for November 23rd, 2012

Discover if SEO or SMO is More Important For Your Small Business

More and more famous marketers from all over the world have come to realize the tremendous importance of Social Media Optimization (SMO). This term hit the headlines a four years ago, however many marketers are still oblivious to its meaning. The truth is that SMO is an integral part of the Search Engine Optimization (SEO) techniques. SMO helps a website to be linked to all social networks, bookmarking websites, blogs, podcasts, media sharing websites and custom search engines. Of course, there are a lot of similarities, but also differences, between the standard Search Engine Optimization (SEO) and SMO.

The Importance of SMO Today

The increasing popularity of social media is the main cause of this modern concept called SMO. Social Media Optimization is of a tremendous importance for small business owners, because it helps them get two steps ahead of their direct competitors by having a better presence online. This great tool can help you ensure a profitable running of your online business.

SMO helps small businesses to easily leverage the power of social media websites by using tags and bookmarks. Content features such as quick sharing buttons are extremely important for promoting a website on Facebook, Youtube, LinkedIn and StumbleUpon, just to name a few. Each page that is optimized using this new SMO concept includes a list of relevant tags that ease the process of tagging and bookmarking.

SMO is also extremely useful for small businesses that feature portable content, such as video, PDF and audio files, on their websites. If submitted to relevant social networks, this content can travel much further, ultimately driving top-quality links back to the main website. SMO is also considered extremely useful for allowing a startup business engage into personalized interactions with potential customers. An active business that has something unique to offer and, on top of all, has plenty of special offers and great deals, can attract up to 60% more customers than one that won’t focus on attracting its customers. Lastly, SMO is crucial for improving a business image online and increasing its reputation

The Importance of SEO Today

While SMO will certainly become a trend in the following years, SEO is not to be neglected. The good old SEO is still a viable method to promote your products online by ranking high in search engines. In addition to being cost-effective and very easy to implement, SEO techniques can generate tons of organic traffic for your site. Keep in mind that Google earns over $1.5 billion each year by promoting their SEO services: Google Adwords, Google Places etc. This virtual giant will not give up so easy on their investment.

Which One is the Best Choice For Small Businesses?

In opposition to the standard SEO, the SMO concept is a more engaging and targeted type of optimization. While SEO is focused more on search engines, SMO focuses primarily on social media sources. Moreover, the target audience is different. SMO targets the new generation who is looking to buy more unique products and gadgets, while SEO targets the regular guy shopping for a new LED TV or some motor parts.

The truth is that both SEO and SMO are a must for any business owner who wants to keep his head above water during this prolonged economic crisis. Even if SMO is usually cheaper than SEO (in case you don’t hire a SEO expert or you don’t invest in Google Adwords, SEO is cheaper) and it can generate results much faster, SEO is a far more effective techniques when it comes to long-term results. However, in order to reap the benefits of SMO, you will need to learn all the basics of SEO.

The secret of your business’ success lies somewhere between these two terms. In other words, if you want to success financially and to break new ground in your niche, you should make use of both SEO and SMO techniques to promote your business online. Each of these concepts complement one another and help you reap maximum benefits out of your marketing efforts.

Because both SMO and SEO are used to attract people to your website without pushing a certain message to them, you can be sure that they are the best choice when it comes to attract more visitors, and then to easily convert them into customers and even loyal customers.

Author Bio:

Jason Smith is an online consultant for front mounted hitches. Jason likes blogging about online strategies that are related to SEO, Content, PPC & Lead generation. In his free time he likes to study about web designing and practice Jiu Jitsu.

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Apple and Google not paying enough tax

Multinational companies are getting a ‘free ride on the efforts of others’ by not paying their fair share in tax, according to assistant federal treasurer, David Bradbury.

The federal government is planning a tax crackdown on companies including IT giants Google and Apple.

The Australian Tax Office will have unprecedented power to restructure cross-border transactions to claim more taxes. Estimates suggest that despite Google generating an estimated $1 billion in revenues, the company paid just $74,000. Google says it paid more than $780,000 – which still seems fairly low.

Governments around the world are trying to capture more revenue from multinationals.

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FB asked to stop ads

Facebook should stop advertising to users in Nordic countries or face legal action, the Norwegian consumer agency said on Thursday.

The agency, like its counterparts in the Nordic region, wants to put an end to the advertisements that appear on users’ news feeds.

It has sent a letter to the European Commission to determine whether Facebook is in line with the EU’s directive on privacy and electronic communication — and possibly to make amendments to rules drawn up before Facebook was founded.

“It is prohibited to send electronic advertisements to consumers who haven’t given their consent, either by email or SMS,” consumer mediator Gry Nergaard told AFP.

“We think that some of the advertising that Facebook calls ‘Sponsored Stories’ is beginning to look like unsolicited electronic messages,” she said.

Facebook is struggling to generate advertising revenue, claims it is abiding by European and Norwegian laws.

Its spokesman in northern Europe, Jan Fredriksson, said users could choose to block this type of advertising in their settings.

But Nergaard said it was not enough to provide an “opt out” option, the key issue was that Facebook did not have users’ prior consent.

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PlayStation All Stars Battle Royale Review

PlayStation All Stars Battle Royale, I guess, is the result of one of our weirdest gaming fantasies of all times. A fantasy of seeing our beloved PlayStation hunks and stars battling, punching and taking down each other over a single screen! Developed by SuperBot Entertainment in association with SCE Santa Monica Studios, the game rolls out for the PS3 and VITA consoles. So, let’s further checkout how ‘battlicious’ the game actually is.

Ready for Battle?

No, you’re not! At least not until you scroll through the entire roster and zero in on your favorite character. Now, this is the beginning of the tougher phases to come because the game boasts of an excellent array of characters in the roster. With many characters emerging out directly from Sony’s earlier original ventures, the game also includes some characters borrowed or rather adopted from other platforms and developers. This fusion of platform crossover is bound to offer some confusion as there are characters like Nathan Drake from Uncharted, Cole McGrath from Infamous, Kratos from God of War, Raiden from Metal Gear and other famous protagonists from various popular video games. Seeing Stars?!

Behind this bewilderment lies a great game and hasty-action-packed sequences. The game is comprised of some beautifully crafted arenas and battle zones, which add to the game’s overall excitement. The game is developed in such a way that it forces you to try out some furious battles with every playable character, before you select the final one. With distinction and uniqueness infused into each character, the game leaves you confused – block 2! The puzzle is fun too, as you are given a chance to play with almost every character included in the roster and learn their unique moves and combos. Even if you feel you’ve selected the one you are going to proceed with, it is suggested that you check out the game with every single superstar. It’s total fun!

The combat system and the representation of the game is what makes the title stand out from the rest. Ditching the traditional health bar system, which has been prevailing in fighting games from time unknown, comes the AP that stands for All Star Points. The game allows you to score points based on your combat skills and when you reach the maximum momentum, you are allowed to perform a super move. Wait – Are you going to use your super move for the current level or save them for forthcoming levels? Decide as you play!

Fighting ain’t easy, pal!

It sure isn’t because of the game’s complexities that surprisingly turn out as a favor. Apart from the regular punches, kicks and throws, the game offers several additional combat moves such as finishers, roll, crouch, dodge and throws. These moves can be performed with the help of the direction keys and the analog controller.

The game may even turn out to be a challenge for the gamers, thanks to its intense yet racy combating style. So keep aside your pride in winning other free-hand fighting style games as the game is challenging for a newbie and for a pro alike! But that’s what fun is in the entire title. All the effort that you put in mastering a particular character or the combat mechanics is really rewarding. Also, it is better not to skip that tutorial that plays on initiating game can take you miles. Skip it and you’ll end up losing every single time! The game also includes several engaging gaming modes that help in reducing the linearity of the game.

The Verdict:

This title is more of a fanfare, a celebration of the past years of PlayStationing than a regular fighting title. So, go for it and enjoy the great lineup of characters that fight for you to offer seamless fun!

This is a guest post by Jena Branch of Buycox.com, a site that offers savings and current information on cox communications.

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