Facebook is testing a new comments format on brand and subscriber pages by placing the most engaging comments up higher on posts, the company said.
“We are testing a new format for comments on Page posts,” Facebook said in a statement to Mashable. “As part of this test, the most engaging comments appear higher up. You will also be able to reply to individual comments as well as the original post.”‘
The concept is similar to how users on Reddit rank posts by “upvoting” and “downvoting” content.