Archive for October 11th, 2012
The mixed feelings about the iPhone 5 has already brought Apple into an unlikely foray of uncertainly with just how much further the company can really go with their gadgets. Between the failed Apple Maps, which actually got bad enough for CEO Tim Cook to issue an apology about the poor performance of the program and the few differentiations from the former products, sales were high but popularity was questionable.
But everyone is beginning to move on to the next big Apple thing, which is the iPad Mini. This seven-inch tablet has been a focal point of gadget discussion for quite some time now, and some reports this weeks are causing a Mini-outrage concerning its connectivity. According to several reports, including one in in Cult of Mac, the iPad Mini is going to only have a WiFi connection.
This move is a big retrograde from iPads of the past, which did include 3G and 4G technologies. For all of the hype that is surrounding the iPad Mini, there doesn’t seem to be much of an advantage of acquiring one expect for the enhanced ease of carrying it around.
With its price expected to fall between the $200-250 range, it would seem that Apple is really just going for an “easy” iPad – one that is scaled back for those who don’t ask for much out of it in the first place. Prospective customers of the iPad Mini shouldn’t really be expecting much. Apart from its limited connectivity, the display is reported to be non-retina.
With all things considered, this writer does not really understand all of the attention being wasted on the iPad Mini. If enhanced ease in mobility is expected to be one of the main selling points, then that is not going to get very far when the connectivity is lacking. Sure, take the iPad Mini anywhere that you want, and use it anyway that you want…as long as there is internet connectivity around. In this day and age, a tablet is pretty much obsolete and maybe good for just gaming if there is no internet access.
Based on what has been learned about the iPad Mini, it serves as the equivalent of the iPod Shuffle. It roughly does the same functions, but with limited access and ease. Apple probably doesn’t have anything to worry about, since all of the attention has pretty much secured locked down sales already. The main market will surely be those who are interested in experiencing the basic interface of the iPad without having to spend the $400-500 to have it.
The probable high sales of the iPad Mini will serve as just another example of Apple’s master branding efforts. With the $200 price range, the Mini will be going against big guns like Google and Amazon and their more convenient tablets, but with Apple being Apple, the sights will be set on the Mini. If people are okay with primarily using it in a situated location with limited mobility, then the complaints should be at a minimum.
Kevin Abrahms is a tech writer and a frequent follower of Apple’s product efforts, as well as entertainment offers like Directv packages. If you have any thoughts on the iPad Mini, let us know below.