Archive for October 10th, 2012

Effective Guest Blogging Tips to Attract More Traffic

Over the year, because of the rush for website traffic, webmasters engage in a wide variety of link-building strategies to the extent that many have become spammy in nature. Possibly, you have been made to believe that the more backlinks your blog has, the higher will it be ranked in search engines, most especially Google.


As a result, most webmasters build links upon links anywhere they see a cheap opportunity whether it is good or not. When Google updated its algorithm, many websites or blogs lost their placement in the search results. If your site is affected, you can still solve the problem by the power of guest blogging.


Today, the quantity of links you build for your site does not make so much difference, but rather the quality of those links. The quality of a link is a function of quality content. Google now places much value on relevance of your content around which you want to build your links for traffic.


More so, you have to realize that guest blogging is now an effective traffic strategy that you must incorporate into your blog or site promotion. This is what you really need to ease the harsh effects of the Panda and Penguin updates.


So, here are tips to note in doing your guest blogging:


1.      Set a long-range goal for quality traffic. The reason why many webmasters are guilty of spam is because they want instant traffic, but you should admit the fact that getting pre-qualified traffic through guest blogging takes time.


Content writing is time-consuming, even it takes time to eventually get webmasters who may be interested in your posts. It also takes much time to post content on those blogs. That’s why you may need to hire guest blogging service from individuals or a firm.


In all, you may observe that the overall traffic your site receives from those blogs may be quite small, say 5 visitors per blog; and thus the more the blogs and the more the posts you make, the more the traffic you will get.Far more than that, you are gradually building traffic because your site’s relevance will eventually increase over the year, and this could amount to thousands of visitors.


On the other hand, if you wish to post on popular and high ranked blogs, your site will get lots of traffic, but then it’s really hard to be chosen as a guest blogger since such webmasters receive 100s of requests on guest blogging every month. Alternatively, you may pay them for contextual link placements, but it is advisable you opt for small, established blogs to get traffic in a long-term range.


2.      In your efforts to do an effective guest blogging, only seek blogs that are related to your niche. It’s unfortunate that there are people who have 1000s of backlinks in non-relevant places online. If your site is on health, post quality content on health-related blogs.


3.      Discreetly insert your links into the posts. Depending on your preferences or the policy of the webmasters, you can insert your link in the main body of the post or in your bio. Either way, it works well for you.


Lastly, don’t forget that quality and relevance are the core values you should seek for your site or blog. Since it takes time, exercise patience as it’ll take several months before you’ll begin to see the positive result that effective guest blogging can give you.



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How Cloud Software Can Cut Down Your Business Costs

In a troubled economy businesses are trying to minimize their spending and cloud software offers an excellent way to achieve that. But the problem is not many businesses are aware of the advantages offered by cloud software. So if you are one of the first to embrace these technologies you can gain a significant advantage over your competitors. Mentioned below are some ways web based software can save you money.

Subscription Model

Most web based software provides you with a pay as you go option. So you don’t have to spend a huge amount upfront to make use of the software. This also enables you to test the software without making a long term commitment. Additionally cloud based solutions are much cheaper compared to traditional desktop software. For example a web based Visio alternative like Creately costs 5$ per month compared to a 300-400$ Visio license.

Reduced Maintenance/Installation Costs

Because cloud software resides in vendor servers they are platform independent. Only thing you need to access them is a modern browser which can be easily downloaded for free. This means you don’t have to worry about downloads, installing the software, doing compatibility test before installing and upgrading, creating disk space for installations and a whole lot more. Basically you let the vendor handle the maintenance and upgrading while you use the software.

Collaboration Features to Improve Productivity

The collaboration features including real-time collaboration makes it very easy for teams to work together. Additionally they help people working from remote locations and independent contractors to easily share and edit documents. In real-time collaboration you can share a document with multiple persons and edit them simultaneously. You can instantly see the changes made by each other so there is little chance of someone getting confused. A good example of this is working with your accountants using a web based accounting tool like Freshbooks. Because both parties can see the changes instantly you can suggest modification, give explanations for some expenses etc. Another example is discussing your website layout with a web design company. You can share a UI mock-up and collaboratively edit it until both parties are satisfied about the design. These are just two examples, the possibilities are limitless.

Anywhere Access to Quickly Retrieve Data

Another big benefit of cloud software is you can access them from anywhere in the world as long as you have an Internet connection. Instant access to data makes it very easy to take decisions and act faster according to the data. It is important to note that some cloud based vendors provide offline access as well, so you’re not handicapped when working in remote areas that don’t have Internet access. HTML5, On-premise installations are some of the things vendors provide to give offline access.

Other Ways Cloud Software Saves You Money

Mentioned above are some of the main ways cloud software helps your business save money. But there are plenty more. Because of online collaboration you dramatically reduce the number of meetings and the time spend on meetings. You cut down travel costs because now you no longer need to go to the client or vendor to discuss your plans. There are plenty of other little benefits that add up to make a significant difference.

With all these benefits it would be foolish not to give cloud software a try. Most of them offer a free trial so you have nothing to lose.

Nishadha Silva is a tech evangelist working for Creately, a web based diagram software to draw business process diagrams, flowcharts, organization charts, network diagrams and much more. Give it a try and feel the difference.

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