What many people in business do not know is that a website will either create or destroy a business. Most of the successful companies we see today owe part of their success to their website and proper search engine optimization strategies. Daily, the growing number of people that use the internet come across website design flaws that range from disturbing pop ups to confusing sites that are filled with links which ruin the joyous experience of the person browsing. Coming up with a website can be a daunting task; the challenge that is there is making it to be user friendly. Most website designers have one problem, and that is focusing on the creativity of a website and ignoring the usability when they are designing the site.
The other issue that is affecting many people is getting appropriate SEO strategies that will help in the growth of business. The higher your website rank on search engines, the higher your business will grow since you will be getting more customers. Many websites fall because they employ ineffective SEO strategies that will destroy instead of building. You can read many books and do many courses but without care of avoiding some simple mistakes, then you will just be wasting time. If you want to climb up the ladder in business, below are some top three website mistakes that you should avoid at all costs.
Poor website organization and content
How you organize content on your website will either help in making it succeed or fail. Research shows that most average website users do not actually read text blocks not unless they find it very necessary. They will just scan and look for points of interest. Blocks of wordings that do not have headings, sub headings, paragraphs, keywords and bullets when necessary is what many websites today are composed of. There are some that even forget to mention the web pages. Do not cram so much on one page but rather focus on good attention grabbers. Break your paragraphs well and evenly so that the site also looks attractive and make descriptions as vivid as possible and put pictures appropriately. The content that you put is also very important. Strive to have competitive, unique web copy statements that will sell your services. Find innovative ways of saying how different you are from your competitors.
Low standard website design that is difficult to navigate
If your website has a poor design and seems difficult to navigate through, web browsers are most likely to quit continue using it. They will find themselves hitting the back button and go back to the search engine to search for other websites. Search boxes are one of the most important things that a website should have. Many people use it when looking for information on sites; therefore, you need to put it in a visible place that will not give somebody a hard time to find it. A mistake that many websites do is having a hidden contact button. The contact button is essential because if a potential customer is satisfied with the information found on the website, the next step will be to find the contact page. If it is hidden, then chances are high that they may look for services elsewhere. A website should be simple, neat and navigable.
Omitted SEO basics
This is one factor that many websites owners have no idea of how to use it. An important factor when you are using SEO for websites is appropriate key word research. You should be able to visualize the words that your potential clients will be typing when looking for information and use them on your website. Having unique titles that match with key words and the web copy is a very good step towards website success. It is also important for the content to have H1 tags because they are helpful in ensuring that your information is found. The keywords should not just be placed haphazardly but they should be used as naturally as possible to assist with the flow of the content. Therefore, you need to do a thorough research on the SEO tips so that you understand how to place words on your site to facilitate an easy search for the person that is looking for information. These are some of the top three website mistakes that can affect your business. Correct them today and see your business improve drastically.
Rahul Makhija is the online manager for Lancaster PA Web Design. Rahul consults companies on online marketing, product development, and strategy. During his free time he enjoys reading about human behavior.