Archive for August 16th, 2012

Using Twitter To Build Brand Integrity

Using Twitter To Build Brand Integrity
A company’s ability to humanize itself gives its reputation an endearing appeal to the public. High-ranking executives who take time to interact with ground-level clients and customers are assets to a company’s marketing and advertising goals.

With the advent of enterprise blogging, companies can now use social media to reach out to their potential customers just by using a social media platform. Twitter is at the forefront of the microblogging trend where people share thoughts and information real-time.

Here are some pointers on how to make the most out of your Twitter account to build a solid relationship with your clients and develop a humanized image of your company:

Be Present and Active For Your Twitter Followers in the UK and around the world

1. Put yourself out there and really share honest, personal information about your company. You are not expected to tweet your own personal issues in your life, but giving your followers real-time updates about company activities will make your business more relatable.

2. Share what you can about yourself. Do not just have an image of being the company head-—how about sending a tweet or two about a funny encounter you had at the mall? Your clients want to know that they are not just reading updates from a company representative who churns out boring updates—-they want to know that there is an actual interesting human being behind your Twitter account.

The CEO of Zappos takes this tip to heart. Not only does he talk to his employees and customers about company issues, but he also shares mundane, amusing things he sees while travelling. Recently, Seth Godin was critiqued for his lack of interaction with his followers. His Twitter is not subscribed to anyone else, and he doesn’t respond to his followers. Godin argues that he lacks the time to reply to his subscribers and maintain an interactive series of tweets on his account.

If you find that you don’t have time to maintain a good Twitter relationship with your customers, get the services of an employee that will do this job for you. It is better for your followers to build a fun relationship with your employee than a boring relationship with busy you.

Be Fast and Fun

Twitter is lauded for its ability to break news stories real-time. The social media is being used to coordinate vast amounts of activities, share information from seminar speakers and government officials’ speeches, and at the same time blast out opinions about these information sources— on real-time or within seconds. Be a fast Twitter user and utilize this sharing speed to your company’s advantage.

And while you’re at it, you may also want to inject a bit of spice into your daily tweets by starting Twitter games. Initiate fun hashtags such as #myfavoritesongofalltime or #theinsecticantstandis and watch as your followers get on this bandwagon. You may also want to include your company name or product in these hashtags so as to generate more popularity both from the trending topics list and the retweets that your account will get.

Don’t Be Afraid To Ask Help

Are you about to name your next product? Try sending a tweet blast to ask for name suggestions from your followers. They will love the fact that you trust them enough to actually value their opinion in your product-naming. Showing your followers that you trust them will encourage them to trust you even more in return. They may even share your products to their own followers by retweeting you. After all, retweeting is the high-tech version of “word of mouth”.

Make Yourself Known in Conferences

Participants of seminars and conferences now have the habit of quoting speakers and sending out tweets about the information these experts are saying. Should you happen to find yourself in a panel or conference, use this opportunity to say only tweet-worthy statements. However, this route to popularity is a double-edged sword—-should you so much as say one senseless thought, the whole world will immediately know about it, too.

Make Use of Tools to Track Your Progress

The following tools will help you know more about your followers’ activities and other relevant statistics:

TweetStats – produces multi-colored graphs on hourly and daily tweets, people being replied to the most, monthly Twitter use, and exposure of autobots.
Tweet Clouds – gives information about the topics being talked about the most by a Twitter user.
Intwition – gives a list of the current and future popular links on Twitter.
Twitterverse – produces information about the most-talked about topic of your users for the day.

Twitter is a very powerful tool to establish rapport with your employees and customers. When all the factors above are put into strategic use, you will find your brand rising in popularity and credibility in no time.

This article was provided by Steve at, a UK based Twitter marketing agency.

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Basic Android Troubleshooting Tips

It is a well-known fact that all phones face problems regardless of their operating system. Unlike the popular iPhone, there are a number of phones that run on the free Android operating system and each one of them have their own hardware quirks. In other words, any phone that runs on an Android OS might not have the same solution if the problem is a hardware related issue. This post basically highlights the common problems that you might face on your Android phone.

Your first step is to identify, diagnose and fix common problems. Obviously, the solution depends on the nature of your problem. Unless you diagnose the symptom, you will not be in a position to troubleshoot your Android device right way. While there are certain issues that can be resolved rather easily, there are ones that can be quite tough. For instance, you might not be too impressed with the default Android keyboard but you can easily tweak or replace this.

The next step is to be prepared for any quirks while installing Apps. This is one of the most common problems that many Android users face. Although installing and removing of apps are rather simple and straightforward, you should also be aware on how to safely use the market.

Another common problems faced by most Android devices is with its battery. The best way to manage better battery consumption is to disable unused internet connections and other unwanted elements in the user interface. This will help you prevent battery drainage and also considerably save power usage.

Most Droid device problem can be resolved with a simple troubleshooting tip and that is by simply turning the phone off and then turning it back on after a minute. This is very easy and this should be the first step you ought to try when faced with a problem. My guess is that a lot of Droid problems can be resolved this way.

If your Android device is still not responding to the switch off and on method, then try the crash recovery process. This is also a simple and uncomplicated process. All you have to do is to switch off your Android device, slide the back cover, and remove the battery. Reinstall it after a minute. Most common problems can be resolved using this method. Instructions for removing the battery cover and battery can be found in the user manual.

Your last ditch effort should be to reset your Droid’s settings. You must remember that resetting the phone will remove and erase all your personal data that has been stored on the phone. You can use the factory data reset button thereby restoring your phone settings to the default factory mode. However, this should be used only as a last option. This is similar to a system restore that is done on your PC, when your PC runs into unexpected trouble.

Finally, if none of these options seem to work, contact customer support.

This is a guest post by Jem Larson of, a site that offers savings and current information on Verizon FiOS, as well as

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Konami is No. 2 social games publisher behind Zynga

Konami has recently received a massive bump to its financial report from its social gaming division: In the first nine months of fiscal 2012, Konami reported its year-on-year gain was driven by social gaming, which generated $348 million in revenue, up $127 million from 2011. Without context, these numbers can seem impressive, but meaningless.

Fortunately, Careen Yapp provided a background for Konami’s finances during an “ask these publishers anything” panel at Gamescom: Last year estimates put Konami as the second-most-prolific social games publisher behind Zynga.

Zynga, the market giant, posted $1.14 billion in revenue for 2011 from social gaming, with $1.07 billion of that in microtransactions alone. This actually translated to a net loss of $404.3 million for Zynga, and its stock continues to remain far below original estimates, along with public perception of the company.

Being No. 2 to Zynga and being in a position to create products other than social games isn’t such a bad spot for Konami to be in.

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Rayman Legends is a Wii U exclusive

When Rayman Legends launches as a Wii U game this fall, that’s all it’ll be launching as. According to the last three or so seconds of the game’s Gamescom trailer above, Rayman Legends will be a Wii U exclusive.

Considering the amount of touchscreen/Wiipad stuff going in this trailer, it’s clear that Ubisoft has been taking Wii U integration seriously ? we just didn’t think it was that serious. All Rayman titles up until this point have been multiplatform, and since Ubisoft itself said the game wasn’t necessarily an exclusive back in June, we kinda expected that to be the case.

We asked Ubisoft for clarification just to make super extra sure, and were told that “yes, Rayman Legends is a Wii U exclusive. It will be releasing in Holiday 2012.”

Still, we’d be surprised if the game didn’t end up other other platforms eventually, though we imagine quite a bit of rejiggering would be required to make Rayman Legends function on an Xbox. The PS3, however, could handle it quite easily provided there was also a Vita involved.

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Facebook must delete faces: German official

BERLIN: A German data protection official called on Wednesday for social networking site Facebook to delete biometric profiles of people stored without their explicit consent, saying they breach European privacy rules.

In other words, he wants Facebook to delete users’ faces from its databases.

Johannes Caspar, head of the Hamburg office for data protection, said talks with Facebook to bring its business practices in line with German and European Union privacy rules had failed. Caspar said in a statement that he is now re-opening a stalled probe of the Menlo Park, California-based company “in order to find a legally sound solution with regard to the use of biometric data.”

Caspar is highly critical of Facebook’s photo tagging feature, which asks users to attach the names of people in pictures they have uploaded. Facebook then uses the unique facial characteristics in each picture to automatically identify the same person in other photographs on its site. Users can opt out of the service, but Caspar wants them to have to opt in.

“Facebook will be obliged to delete this data unless it obtains approval by all concerned users,” he said, adding that “due to the immense potential of misuses of biometric data the explicit consent is a legal requirement for the collecting and processing of biometric data.”

Facebook responded with a statement saying that it believes the photo tagging feature “is fully compliant with EU data protection laws.”

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Twitter co-founders create online publishing site

SAN FRANCISCO: A website launched by Twitter co-founders as a publishing platform for stories, memories and news was open Wednesday to members of the hit one-to-many text messaging service.

A preview version of, launched by Biz Stone and Evan Williams, was live with collections such as “This Happened to Me” stories and “When I Was a Kid” pictures.

“We’re rethinking publishing and building a new platform from scratch,” Williams said in a message on the site. “Lots of services have successfully lowered the bar for sharing information, but there’s been less progress toward raising the quality of what’s produced.”

“While it’s great that you can be a one-person media company, it’d be even better if there were more ways you could work with others.”

Stone and Williams are building the platform through their Obvious Corporation, an enterprise named for the notion that many great ideas seem “obvious” in retrospect.

“We believe publishing, and media much more broadly, is important… It’s easy to forget this given how much pointless and destructive media is in the world,” Williams said.

“But there’s also more great stuff than ever before — and we haven’t even scratched the surface of what our smart devices and our networks that connect most of the planet might enable.”

Reading Medium posts was open to anyone with a Twitter account, but posting was initially limited to an invitation-only group that Williams promised would expand rapidly to include those who register.

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