NEW DELHI: Nokia on Wednesday launched its much-awaited cameraphone 808 Pureview in India. It will be sold at a ‘Best Buy price’ of Rs 33,000.
The smartphone has a four-inch wide screen and runs on Symbian Belle. It boasts of 41 MP sensor and the most advanced imaging innovation featuring Nokia’s award-winning PureView technology and Carl Zeiss optics.
Nokia has a tie-up with Dolby Laboratories that has helped it introduce a rich cinematic sound output in 808 PureView which features both Dolby Digital Plus and Dolby Headphones technology. In addition, Nokia is bundling a Dolby Headphone with PureView 808.
Besides, Pureview has two microphones that capture a near perfect sound recording to make the videos with rich CD-like audio recording enabled by Nokia Rich Recording, earlier only possible with external microphones.
Above all, its new pixel oversampling technology, superior low-light performance and the ability to save in compact file sizes for sharing in email, MMS, and on social networks, the Nokia 808 PureView promises the users to capture high-quality images in any conditions. PureView also has full HD 1080p video recording and playback with 4X lossless zoom.
Significantly, a software upgrade promised by Nokia with the latest Belle feature pack software upgrade for its other smartphones will add cinematic 5.1 Dolby surround sound for better music and movies experience to handsets like Nokia 700, 701 and Nokia 603.
With Dolby technologies in its smartphones, Nokia claims to turn them into devices which can deliver high-definition (HD) content with Dolby Digital Plus 5.1-channel surround sound to HDTVs, audio/video receivers, and home theater systems.
PureView 808 comes in only black and white colours and will be available across Nokia retail outlets starting Thursday with an MRP of Rs 33,899. It is powered by a single core 1.3Ghz microprocessor which seems inadequate but according to Nokia, the phone has another processor dedicated to the camera function, thus ensuring a reasonably good performance. It has a 16GB internal storage, expendable up to 32GB with a microSD card. The RAM seems rather low at 512MB.
Speaking at the launch, Vipul Mehrotra, director and head of smart devices, Nokia India said, “Nokia has always been known for its imaging legacy. What started off with a simple objective to create the most advanced imaging device, the Nokia 808 PureView has evolved into something extremely revolutionary.”